Are they VC funded?
Xaxis is part of the WPP Group, a multinational communication, advertising, public relations, technology, and commerce holding company.
Do they do retargeting?
Xaxis' capabilities likely involve retargeting as part of the programmatic ad placement process.
Are they CCPA-compliant?
Xaxis states on their site that they comply with all applicable and relevant data protection laws, which would include the CCPA.
Do they do marketing automation?
The company provides programmatic advertising services but there is no specific mention of marketing automation on their website.
Do they have fortune 500 clients?
According to their site, they work with thousands of brands which likely includes Fortune 500 companies given the scale of their operations.
Do they help optimize marketing mix?
Xaxis offers outcome-driven solutions which can optimize campaigns to achieve marketing objectives, and so, can be seen as part of optimizing the marketing mix.
Have they existed more than 5 years?
Xaxis was launched as a brand in 2011, so it has existed for more than 5 years.
Do they prove effectiveness with data?
They promise measurable outcomes and data transparency to demonstrate the effectiveness of the outcomes they're delivering.
Do they help acquire and retain customers?
To find the most relevant audiences, xaxis uses advanced AI and bespoke modeling. New customers can be identified and helped through the purchasing journey, which suggests they assist in both acquiring and retaining customers.
Are they a content personalization solution?
They offer programmatic media and technology services, and while these could involve some form of personalization, they should not be classified as a content personalization solution.
Do they specifically offer email and SMS marketing services?
There is no information on email and SMS marketing services on their website.
Are they a CDP that segments and acts on customer data and behavior?
Xaxis is a programmatic advertising company rather than a Customer Data Platform (CDP). While they likely use and analyze customer data for segmentation, it's not reflected in their core services.
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