Data Management Platform (DMP)

Narrative

"Buy, sell, share data; controls data strategy."

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Updated 2 months ago

Narrative enables businesses to effectively strategize their data usage by offering a platform to purchase, sell, and share data, tailoring their approach on their own terms to spur innovation, make better decisions, and increase revenue.

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Primary Vertical

Data Management Platform (DMP)

AI-ENABLED DATA COLLABORATION

DATA CLEANROOM

GEOGRAPHIC INTELLIGENCE

IDENTITY RESOLUTION

DATA MONETIZATION

DATA ENRICHMENT

REAL-TIME DATA SHARING

BlurbSTAR Case Study

Froyoo & Narrative I/O

Froyoo utilizes Narrative for centralized, efficient data acquisition.

45%

Decrease in data acquisition costs

30 hours

Saved per month on supplier negotiations

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Fragmented Data Acquisition Process

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Relied heavily on one-to-one supplier relationships.

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Costly and labor-intensive data acquisition.

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Needed a streamlined, efficient acquisition method.

Froyoo, focused on cross-device digital identity solutions in the rapidly developing MENA region, faced challenges in their data acquisition strategy. Historically, their approach relied on direct relationships with numerous suppliers to acquire key data, such as hashed emails and mobile ad IDs. This niche market required high-quality and reliable data, which demanded significant internal resources. The process involved identifying potential suppliers, negotiating individual contracts, and managing multiple supplier relationships. This was a burdensome process that was both costly and time-consuming, absorbing valuable operational resources and hindering their growth potential.

Task

Centralize Data Acquisition Strategy

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Need for single, unified data contract.

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Reduce complexities in supplier management.

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Focus on core business without distractions.

To improve efficiency and scalability, Froyoo needed to streamline how they acquired data. Their objective was to create a centralized data acquisition strategy that would enable them to access data from multiple sources under a single, unified contract. This would reduce the complexities and resources needed to maintain supplier relationships, allowing Froyoo to focus on their core competency of building identity graphs. They sought a solution that would provide easy access to the range of data required to meet their business objectives without the previous fragmented approach.

Action

Leveraging Narrative's Buyer Studio

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Implemented Narratives's Buyer Studio platform.

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Streamlined data access from multiple sources.

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Customized data delivery to fit specific needs.

Froyoo incorporated Narrative's Buyer Studio to centralize their data acquisition process. Through this solution, Froyoo gained rapid access to trillions of rows of data across multiple providers. Specifically tailored to their needs, they could filter and customize the data to be cross-device and specific to the MENA region, creating a bespoke monthly subscription. This customization offered them data deliveries at a predetermined schedule and cost, relieving the burdens of their previous supplier negotiation processes. It allowed them to attain not just the same quality of data, but also to explore additional data points previously unavailable.

Result

Successful Data Strategy Implementation

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Ongoing delivery of tailored data.

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Centralized strategy frees internal resources.

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Enabled focus on core business growth.

With the implementation of Narrative's Buyer Studio, Froyoo now enjoys a consistently reliable data stream which enhances their ID mapping solutions. The centralized strategy has freed up resources, enabling Froyoo to focus on enhancing their core offerings and exploring new projects such as geolocation observations. By continually discovering new providers, Froyoo is positioned to expand their offerings and meet evolving market demands. The new efficiencies also mean they can react more promptly to new opportunities, driving forward growth and innovation in their identity resolution solutions.

Keywords

IDENTITY GRAPH

DATA ACQUISITION

MENA REGION

BUYER STUDIO

CUSTOM DATA SOLUTIONS

DIGITAL IDENTITY

NARRATIVE PLATFORM

CROSS-DEVICE DATA

STREAMLINED DATA STRATEGY

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

They are VC funded, having received investment from multiple investors.

Do they do retargeting?

Narrative.io does not provide retargeting services. They are a data marketplace.

Are they CCPA-compliant?

They adhere to data regulation laws including CCPA.

Do they do marketing automation?

Narrative.io does not provide marketing automation services.

Do they have fortune 500 clients?

The information about their client base is not specified on their website.

Do they assist in buying of media?

They provide a data marketplace which can be used to enhance media buying strategies.

Do they help optimize marketing mix?

By providing quality data, they can help companies optimize their marketing mix.

Have they existed more than 5 years?

According to their website, Narrative.io was founded in 2016, which means they have existed for more than 5 years.

Do they prove effectiveness with data?

They highlight the value of their product through the effectiveness of the data they provide.

Do they help acquire and retain customers?

Narrative.io's primary product is a data marketplace that can help businesses acquire and retain customers by obtaining quality data for their marketing strategies.

Are they a content personalization solution?

They do not offer content personalization solutions. Their focus is on providing a platform for buying and selling data.

Do they specifically offer email and SMS marketing services?

They do not offer direct marketing services such as email and SMS. They provide data which could be used in such campaigns.

Are they a CDP that segments and acts on customer data and behavior?

Narrative.io is not a customer data platform (CDP). They are a data streaming platform that allows companies to buy and sell data.

Narrative has not completed The Blurbs 20 Questions.

Narrative

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