Compare OpenX to Alliant head to head on Blurbs

Blurbs comparison of OpenX and Alliant

Learn about how these Data Enrichment and Addressability vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

OpenX

"Facilitates efficient ad transactions via programmatic platform."

OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.

Innovative ad targeting

OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.

Independent & transparent

OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.

Sustainable & responsible

OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.

Full Blurb

Alliant

"Enhances consumer behavior insights using transactional data"

Alliant transforms raw consumer data into actionable insights. Their unique DataHub integrates transactional, demographic, and lifestyle data to give a comprehensive view of consumer behavior. It's about grounding marketing decisions in solid data to refine targeting, enrich first-party data, and optimize campaigns across different channels.

Unique Data Cooperative

Alliant claims that their data cooperative aggregates diverse transactional data from over 500 brands for unique insights.

Advanced Audience Solutions

Alliant claims that their platforms deliver superior targeting and performance for clients using data-driven strategies.

Future-Proofed Marketing Technology

Alliant claims that their solutions are future-proofed by integrating extensive identity graphs for flexible delivery.