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Blurbs comparison of DoubleVerify and Human
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other by checking out our blurbs, claims, and case studies.
DoubleVerify
"Optimizes digital ad performance with analytics."
Focused on Ad Verification & Viewability .
DoubleVerify helps marketers ensure their online ads are seen by real people in suitable environments. It aims to combat digital ad fraud and improve viewability. The platform integrates performance analytics, advanced attribution, and AI-driven tools to guide better decision-making for brands and agencies navigating complex digital landscapes.
brand reputation safeguarding
DoubleVerify claims that it enhances brand safety by safeguarding brand reputation across devices and emerging channels.
advanced performance analytics
DoubleVerify claims that its performance measurement suite empowers brands to achieve real business outcomes through advanced analytics.
digital advertising security
DoubleVerify claims that its mission is to make digital advertising safer and more secure by providing transparency and trust.
Human
"Protects against bot attacks and fraud."
Focused on Ad Fraud Prevention .
HUMAN cuts through digital noise, protecting brands from unseen cyber threats with steadfast reliability. It shields ad platforms from click fraud and malvertising while ensuring secure user experiences. Using massive data analysis, HUMAN detects anomalies in milliseconds, guaranteeing more trustworthy digital interactions.
Proprietary Detection Engine
HUMAN claims that their proprietary detection engine utilizes 2,500+ signals per interaction to identify threats with high precision.
Massive Threat Intelligence
HUMAN claims to verify over 20 trillion digital interactions weekly across 3 billion devices, providing unrivaled threat telemetry.
Adaptive Machine Learning
HUMAN claims their 400+ algorithms and adaptive machine learning models enable high-fidelity decisioning to stop emerging threats.