Compare incrmntal to MarketDial head to head on Blurbs

Blurbs comparison of incrmntal and MarketDial

Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

incrmntal

"Uncovers true ad effectiveness without user data."

Focused on Incrementality .

INCRMNTAL helps marketers measure ad impact without needing user-level data. It continuously analyzes campaigns, allowing ad spend to keep going without interruption. Using causal data science, it gauges what truly moves the needle across iOS, Android, and other channels. This approach lets marketers allocate budgets based on real impact, not assumptions.

Causal Analytics Approach

INCRMNTAL claims that its measurement platform utilizes causal data science and anomaly detection to accurately identify marketing changes and determine campaign effectiveness without relying on user-level data.

Privacy-Focused Measurement

INCRMNTAL claims that its platform enables privacy-led marketing measurement without the need for any user-level data, addressing the challenges of a privacy-first world.

Cross-Platform Capabilities

INCRMNTAL claims that its platform can measure performance across various channels, including iOS, Android, Web, TV, Influencer Marketing, and Out-of-Home, without relying on personal identifiable information (PII) or user-level data.

Full Blurb

MarketDial

"Optimize retail decisions through data-driven testing."

MarketDial helps marketers run controlled experiments to predict the outcomes of strategic decisions before full-scale implementation. It centers on testing small-scale innovations to prevent costly mistakes, effectively turning data insights into action. This approach provides a competitive edge in retail operations by clarifying which innovations offer real value.

Test before full rollout

MarketDial claims that their platform allows companies to test innovations on a small scale, preventing costly failures.

High return on investment

MarketDial claims that many clients achieve a 10:1 ROI, sometimes after just one test, with potential for even higher returns.

Time-saving automation tools

MarketDial claims that their user-friendly automation saves up to 120 hours per test, allowing more frequent testing and insights.