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Blurbs comparison of Ground Truth and Impact Innovations
Learn about how these In-Store Marketing & Measurement vendors stack up against each other by checking out our blurbs, claims, and case studies.
Ground Truth
"Drives real-world business results with advertising"
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GroundTruth helps marketers by targeting audiences based on real-world behaviors. It connects customers via multiple channels like mobile, CTV/OTT, and digital out-of-home. Easy campaign setup and optimization through their interactive Ads Manager ensures results like increased in-store visits and measurable return on ad spend.
Proprietary mapping technology
GroundTruth claims that its proprietary 'Blueprint' technology maps the real world with high accuracy and precision, enabling audience building, real-time targeting, and visit measurement.
Multi-channel media capabilities
GroundTruth claims to connect with customers across multiple channels, including mobile, desktop, CTV/OTT, digital out-of-home, audience-based direct mail, and social media.
Customizable campaign management
GroundTruth claims to offer flexible campaign management options, including self-serve, managed services, partnerships, and programmatic buying through PMPs and DSPs.
Impact Innovations
"Creates impactful in-store visual marketing solutions."
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The company specializes in producing visual merchandising materials for retail environments. They offer custom printing services, display solutions, and card programs. Their products are designed to enhance brand visibility, drive consumer engagement, and boost sales. Their experience in the field allows them to provide tailored services that help companies execute effective in-store marketing campaigns.
Drive Sales and ROI
Impact Innovations claims that their products build brands and drive sales, delivering eye-popping ROI.
Frictionless Experience Provided
Impact Innovations claims that their processes give clients a frictionless experience.
Innovative and Experienced Team
Impact Innovations claims that their innovative and experienced people make a significant impact.