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Display must showcase CR80 cards.
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Materials needed careful selection.
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Align with brand and strategy.
The task for Impact In Store was to design and produce an eye-catching countertop display for Naked Wines. This display needed to fulfill dual purposes: effectively showcasing CR80 cards while prominently featuring Naked Wines' brand message. This required expertise in materials such as 24 pt. card stock, 80 mil thickness polystyrene, and 45 mil clear PVC. Precise design processes, including die-cutting and heat-bending, were crucial to create a visually striking and durable display that aligns with Naked Wines' branding and merchandising strategies.