Compare OpenX to Eyeota head to head on Blurbs

Blurbs comparison of OpenX and Eyeota

Learn about how these Data Enrichment and Addressability vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

OpenX

"Facilitates efficient ad transactions via programmatic platform."

OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.

Innovative ad targeting

OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.

Independent & transparent

OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.

Sustainable & responsible

OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.

Full Blurb

Eyeota

"Provides privacy-safe audience targeting data solutions."

Focused on Customer Data Infrastructure & Identity Resolution .

Eyeota helps marketers navigate complex ad landscapes by providing privacy-safe audience data, enabling precision targeting across digital channels. With a global data marketplace, they enhance first-party data, improve omnichannel performance, and support seamless integration, helping brands maximize campaign impact.

Global reach provider

Eyeota claims that they are a global provider of audience data for marketing and advertising across 36 global markets.

Privacy-compliant data

Eyeota claims that they deliver addressable, privacy-compliant audience data to help marketers reach customers.

Omnichannel campaign boost

Eyeota claims their audience data can help boost omnichannel campaign performance for brands and agencies.