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Acquia

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"Platform managing content and customer experiences."

Case Study
Frequently Asked Questions
This platform helps businesses manage content, community, and commerce. It offers tools for web hosting, marketing campaigns, customer data management, and optimizing digital experiences. Essentially, it centralizes digital content and user interactions across multiple channels using a flexible infrastructure.
Acquia Stated Claims
These are public claims Blurbs AI believes to have been made by Acquia.
Flexible digital experiences
Acquia claims that its DXP allows for the most flexible digital experiences, utilizing the industry-leading Drupal CMS.
Streamlined content management
Acquia claims that its platform efficiently organizes and activates brand, marketing, and product assets via Drupal and other tools.
Recognized industry leadership
Acquia claims that it is a recognized leader in the Gartner Magic Quadrant for Digital Experience Platforms for the fifth year.
DIGITAL EXPERIENCE PLATFORM
CONTENT MANAGEMENT SYSTEM
CUSTOMER JOURNEY PERSONALIZATION
OMNICHANNEL MARKETING
WEB CONTENT OPTIMIZATION
DIGITAL MARKETING
DRUPAL HOSTING
CUSTOMER DATA PLATFORM
DIGITAL ASSET MANAGEMENT
CLOUD PLATFORM
MARKETING AUTOMATION
BlurbSTAR Case Study
Crayola & Acquia
Comprehensive DAM training ensures Crayola's successful asset management.
600
Trained DAM champions
100K
Total assets managed
1.
Situation
Crayola's Initial DAM System Implementation
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Crayola previously lacked a DAM system.
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Need to manage 100,000+ digital assets.
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Significant transition required for user adoption.
Crayola, an established company renowned for its crayons and art supplies, was venturing into digital asset management (DAM) for the first time. They recognized the need for a robust DAM system to efficiently organize, manage, and distribute over 100,000 digital assets, comprising product and lifestyle photography, logos, videos, and sales materials. The introduction of a DAM system was essential to streamline their content-related processes and manage assets in multiple countries. Implementing such a system was a significant transition for Crayola, as they had to ensure seamless integration within their existing operations and ensure user adoption without disrupting their employees' daily workflows.
2.
Task
Facilitating Seamless User Engagement
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Implement Acquia DAM system as 'Crayola Gallery'.
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Develop comprehensive user training program.
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Integrate training into employee onboarding.
The task was to facilitate the successful adoption of the Acquia DAM system, dubbed 'The Crayola Gallery,' across Crayola's diverse global workforce. Megan Fisher, the Digital Marketing Associate, led this initiative by developing a comprehensive training program. The primary objective was to integrate DAM smoothly into the company’s processes and encourage consistent usage among employees. This involved creating a structured training strategy that not only educated employees about the system but also aligned with Crayola's long-term digital asset management goals. Additionally, integrating the training structure into employee onboarding ensured every new Crayolian comprehended and utilized the DAM system effectively.
3.
Action
Comprehensive Training and Support Programs
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Four-week basic training and quarterly follow-ups.
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Creation of PDFs, videos for self-service learning.
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Regular 'quick-tip' emails reinforce training.
Crayola implemented a multifaceted training initiative led by Megan Fisher, which included a four-week training program called Crayola Gallery Basic Training. This weekly training was supplemented with quarterly sessions to reinforce skills in searching, downloading, sharing, and using collections. Training catered to both internal and external stakeholders globally, with advanced modules available for power users. Fisher also developed self-service materials, including PDF guides and how-to videos, ensuring continuous employee support. Regular quick-tip emails provided updates and assistance, enhancing overall user experience. These efforts were critical to achieving widespread adoption of the DAM system throughout Crayola.
4.
Result
600 Employees Successfully Using DAM
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All 600 users completed basic training.
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Increased engagement and workflow integration.
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Foundation set for long-term DAM goals.
The implementation of the Acquia DAM system has been a success, with over 600 employees actively using it across Crayola. Every user completed the Crayola Gallery Basic Training, earning the 'DAM champion' designation. This extensive training and support initiative increased engagement and ensured smoother integration of the DAM system within everyday operations. The power users are well-trained, leading to secure and efficient asset management. Moreover, the structured onboarding and training programs established a solid foundation for achieving Crayola’s long-term DAM objectives, thereby enhancing organizational workflow and user satisfaction.
Keywords
CRAYOLA DAM
ACQUIA DIGITAL EXPERIENCE
DIGITAL ASSET MANAGEMENT
USER TRAINING PROGRAM
ASSET MANAGEMENT ADOPTION
Acquia
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