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Kentico

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"Manage content, marketing, with scalable convenience."

Case Study
Frequently Asked Questions
This platform provides streamlined tools for managing web content and digital marketing in one place. It offers scalable solutions that ensure future-proofing, reduces the need for extensive technical support, and enhances your marketing strategy with low-code tools for easy customization across various business sectors.
Kentico Stated Claims
These are public claims Blurbs AI believes to have been made by Kentico.
Breathtaking speed to market
Kentico claims that its hybrid headless architecture enables faster and more flexible implementation, resulting in amazing ROI.
Complete autonomy and control
Kentico claims that marketers can craft customer journeys without developers, thanks to its easy-to-use, low-code tools.
Powerful built-in tools
Kentico claims that it offers multichannel marketing tools with seamless third-party integrations, maximizing ROI with fewer resources.
DIGITAL EXPERIENCE PLATFORM
CONTENT MANAGEMENT SYSTEM
CUSTOMER JOURNEY PERSONALIZATION
OMNICHANNEL MARKETING
WEB CONTENT OPTIMIZATION
DIGITAL MARKETING
DIGITAL MARKETING INTEGRATION
CLOUD HOSTING SERVICES
HYBRID HEADLESS ARCHITECTURE
MARKETING AUTOMATION TOOLS
MULTICHANNEL MARKETING
BlurbSTAR Case Study
The Kids' Cancer Project & DDSN Interactive
Unified platform increased donations and engagement significantly.
63%
increase in average donation amount
286%
increase in conversions
1.
Situation
Urgent need for digital overhaul
→
Critical website underperformance hindering mission goals
→
Need for robust, future-proof digital platform
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Selection of DDSN Interactive as digital partner
The Kids' Cancer Project, a prominent Australian charity committed to funding research for childhood cancer, recognized that their digital presence was underperforming. Their website was a crucial tool for their mission—raising awareness and driving donations. However, in its existing state, it failed to effectively communicate their cause, inspire action, or offer a seamless experience for donors and supporters. The organization was in need of a robust and flexible platform that could adapt to their evolving needs and future growth. To achieve this transformation, they sought a digital partner who could deliver a comprehensive solution. DDSN Interactive, a full-service digital agency with extensive experience, stepped in to address these needs.
2.
Task
Enhance digital engagement capabilities
→
Enhance public awareness and brand identity
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Integrate advanced donation systems
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Leverage DDSN's expertise in Kentico
The primary objectives of the project were to enhance public awareness of the charity’s role in funding cancer research, update their branding, and ensure the website was technologically advanced. The requirements included creating a new brand identity, integrating advanced donation processing systems, and building a platform that supports user engagement and growth. The goal was to ensure the website not only looked modern but also functioned as a powerful tool to engage users and secure donations. By choosing DDSN Interactive, The Kids' Cancer Project aimed to leverage their expertise in Kentico to align with their strategic digital objectives.
3.
Action
Innovative platform migration strategy
→
Phased strategy with in-depth workshops
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Seamless migration using 'Leaping Llamas Extension'
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Integration of custom ecommerce solutions
Kentico was selected as the platform due to its robust features, flexibility, and scalability. DDSN Interactive applied a phased strategy, beginning with in-depth workshops to define the charity’s goals. They then migrated and redesigned the website using Kentico, incorporating custom feature extensions and leveraging Kentico's built-in capabilities. The project included the implementation of a donation portal with digital tokens and integration with third-party systems like Raisely. Additionally, DDSN employed their 'Leaping Llamas Extension' for a smoother and cost-effective migration. Custom solutions were developed, such as an improved ecommerce functionality and dynamic content presentation widgets, to accommodate the unique branding needs of The Kids' Cancer Project.
4.
Result
Significant improvements in engagement.
→
63% increase in average donation
→
286% increase in conversion rate
→
Better strategic insights for digital marketing
The transformation of The Kids' Cancer Project's website resulted in substantial enhancements in user engagement and operational efficiency. The migration to the latest version of Kentico ensured that all functionalities were retained and improved. The new brand update gave the website a cohesive identity that aligned with the organization's mission. User feedback demonstrated satisfaction with the new donation portal and website functionalities. Notably, there was a 63% increase in average donation amounts and a 286% increase in conversions. These improvements not only enhanced user experience but also enabled strategic insights into user traffic through UTM tracking, allowing for more effective digital marketing campaigns.
Keywords
DIGITAL TRANSFORMATION
KENTICO XPERIENCE
DONATION PORTAL
DDSN INTERACTIVE
CHILDHOOD CANCER CHARITY
WEBSITE REDESIGN
Kentico
Website
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