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Liferay

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"Creates flexible digital business solutions quickly."

Case Study
Frequently Asked Questions
This platform helps businesses easily create tailored digital experiences. You can manage content, engage with customers through personalized portals, enhance e-commerce, and increase internal productivity with tools for seamless collaboration. It's designed to adapt to various industries and deployment strategies, ensuring businesses can effectively digitize operations without constant reengineering. Whether for public, private cloud, or on-premise, flexibility and quick deployment are prioritized.
Liferay Stated Claims
These are public claims Blurbs AI believes to have been made by Liferay.
Flexibility and Customization
Liferay claims that their platform provides unmatched flexibility and customization to create tailored digital solutions.
Integrated AI Assistance
Liferay claims that integrated AI accelerates content creation and delivers context-intelligent assistance.
Comprehensive Commerce Solutions
Liferay claims that their commerce capabilities boost revenue with easy ordering tools and product recommendations.
DIGITAL EXPERIENCE PLATFORM
CONTENT MANAGEMENT SYSTEM
CUSTOMER JOURNEY PERSONALIZATION
OMNICHANNEL MARKETING
WEB CONTENT OPTIMIZATION
DIGITAL MARKETING
PERSONALIZATION TOOLS
CLOUD DEPLOYMENT
ENTERPRISE PORTALS
LOW-CODE DEVELOPMENT
BlurbSTAR Case Study
Virgin Media O2 & Liferay
Liferay enhanced Virgin Media O2's flexibility and security dramatically.
15X
Traffic handling capability
99%
Customer coverage with 4G
1.
Situation
Telecom Giant Faces Platform Challenges
→
Security vulnerabilities and frequent outages
→
Inability to scale effectively during peak traffic
→
Customers struggled to manage accounts during downtime
Virgin Media O2, the UK’s largest telecom provider, faced significant challenges with their current SaaS platform. Security vulnerabilities, along with the inability to scale during peak times, led to frequent outages and increased burden on support teams. The platform's rigidity forced them to host everything in the cloud, which was not ideal for their needs. Customers experienced difficulties in managing accounts and making transactions during downtime. As the company serves millions and covers 99% of the population with its services, the need for a more robust, flexible, and secure platform became critical.
2.
Task
Deploy Robust Self-Service Platform
→
Swift migration required within four months
→
Integrate flexible cloud and on-premise capabilities
→
Ensure scalability to handle 15X peak traffic
Virgin Media O2 needed to rapidly transition to a more reliable system that could meet their scalability and security demands while offering a robust self-service experience for customers. The solution required hosting flexibility to support both cloud and on-premise environments, ensuring seamless operation even under soaring traffic, sometimes up to 15X their normal capacity. It was essential that the migration be completed within four months due to the impending expiration of their support contracts.
3.
Action
Implemented Liferay Flexible Solution
→
Transitioned to Liferay with minimum customization
→
Achieved migration within four-month deadline
→
Addressed security and scalability concerns
Virgin Media O2 chose Liferay as their new platform due to its extensive out-of-the-box capabilities and flexibility to support both cloud and on-premise hosting. The transition to Liferay was accomplished without major customization, hitting the aggressive four-month timeline. Lee Wolfe, Service Delivery Manager, spearheaded this initiative as part of their 360 transformation program. This strategic integration aimed to resolve previous security issues and enhance the scalability of their service offerings, providing a seamless customer experience.
4.
Result
Achieved Enhanced Security and Scalability
→
Mitigated cyber-attack risks and minimized downtime
→
Successfully managed 15X peak traffic
→
Improved customer experience and account management
Post-migration, Virgin Media O2 benefited significantly from the Liferay platform. The system effectively mitigated cyber-attack risks and minimized downtime. Hosting flexibility allowed them to adjust seamlessly during peak traffic, supporting up to 15X their usual load, ensuring that customers could efficiently manage accounts, upgrade devices, and explore new offers without interruption. Despite economic challenges, the platform has seen an increase in unique visitors, and with ongoing migration from old systems, Virgin Media O2 anticipates continued improvements and success.
Keywords
VIRGIN MEDIA O2
LIFERAY PLATFORM
TELECOM SELF-SERVICE
SCALABLE DIGITAL SOLUTIONS
CYBER-ATTACK MITIGATION
CLOUD AND ON-PREMISE HOSTING
Liferay
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