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Ad.net

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"Helps optimize, automate, and analyze digital advertising efforts."

Case Study
Frequently Asked Questions
The company offers solutions that streamline online advertising by improving targeting, measuring effectiveness, and automating processes. It helps businesses reach the right audiences efficiently and provides insights into campaign performance, driving better ad results.
Ad.net Stated Claims
These are public claims Blurbs AI believes to have been made by Ad.net.
Unique audience access
Ad.net claims that advertisers can increase their ROAS by accessing millions of unique new users.
Predictive buyer technology
Ad.net claims that its predictive technology efficiently identifies potential customers to meet KPIs.
Proprietary audience generation
Ad.net claims that its proprietary audiences, powered by search intent, generate more sales.
SEARCH IQ
MONETIZATION
CONTENT TARGETING
HIGH-INTENT CUSTOMERS
NEW USER ACQUISITION
ETAIL WEST 2025
SEARCH ADVERTISING
SOCIAL MEDIA ADVERTISING
DIGITAL MARKETING SOLUTIONS
API INTEGRATION
DATA ANALYTICS
PERFORMANCE MARKETING
BlurbSTAR Case Study
Ad.net & Smart Money
Ad.net boosts loan conversions and lowers CPA costs.
28%
Below CPA goal
4500
New customers acquired
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Mortgage advertiser seeks effective loan strategy.
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Mortgage advertiser targets high-value loans.
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Traditional methods needed enhancement.
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Focus on actual funded loans.
A financial services company specializing in mortgages approached Ad.net to enhance their marketing strategy aimed at generating high-value funded loans. The challenge was to move beyond traditional search methods and explore innovative MarTech solutions that could deliver better performance metrics in customer acquisition, particularly by lowering the cost per acquisition (CPA). The advertiser desired to not only gather leads but also convert these leads into funded loans with substantial average values, thereby ensuring impactful financial results and increased business growth.
2.
Task
Extend campaigns beyond traditional search.
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Extend beyond traditional search.
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Improve search ROI via Ad.net.
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Lower cost per acquisition goal.
Ad.net’s task was to expand the financial service advertiser's campaigns from traditional search networks to integrating a more managed service approach. The goal was to improve overall search return on investment (ROI) by leveraging the unique capabilities of Ad.net’s platform, such as keyword acquisition and source-level optimization. Specifically, the company needed to reduce the CPA while maintaining or increasing scale in customer acquisition. Through this strategic pivot, the advertiser aimed to not only lower their costs but also achieve a higher conversion rate in terms of new funded loans.
3.
Action
Utilize SmartPricing and multi-tracking.
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Implemented SmartPricing technology.
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Optimized through multi-event tracking.
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Targeted high-value audience for conversion.
Ad.net implemented a robust strategy, focusing on SmartPricing technology and multi-event tracking to isolate the most productive sources of customer acquisition. The campaign was meticulously monitored through web and phone attribution techniques, allowing Ad.net to identify and optimize specific channels that outperformed others in generating substantial loan values. By targeting a higher valued audience and analyzing not just leads but actual converted loans, Ad.net was able to effectively align with the advertiser’s objectives. These actions ensured that within a 30-day window, the client's goals were consistently met or exceeded.
4.
Result
Increased monthly budget fivefold.
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Achieved $144 CPA, below $200 goal.
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Gained over 4,500 new customers.
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Increased budget from $25k to $125k.
The strategic approach led to substantial success. The advertiser's campaign met their objectives, achieving an impressive 28% reduction in CPA compared to the $200 goal, culminating in $144 CPA over nine months. Additionally, the campaign brought in over 4,500 new customers, marking significant growth. The average loan value reached an impressive $420,000. Within four months, the campaign's budget increased from an initial $25,000 test to $125,000 monthly, making it a consistent agreement for one year and seven months. This substantial budget increase highlights the effective and ongoing partnership with Ad.net.
Keywords
FINANCE
MORTGAGE
AD.NET
SMARTPRICING
CUSTOMER ACQUISITION
CPA
ROI
LOAN VALUE
DIGITAL MARKETING
NEW CUSTOMERS
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