This company offers an innovative browser prioritizing user privacy by blocking invasive ads and trackers. It includes features like abuilt-in VPN for device-wide protection and aprivate search engine that provides accurate results without profiling users. Additionally, the platform encourages users to participate in arewards program using adigital currency, which can be earned by viewing privacy-friendly ads voluntarily.
These are public claims Blurbs AI believes to have been made by Brave.
Privacy-centric browser design
Brave claims that it blocks ads and trackers by default, protecting user privacy and enhancing web performance.
Faster browsing experience
Brave claims that it speeds up page load times by 3x-6x through blocking unwanted ads and scripts.
User-focused technology
Brave claims that it saves users' data and battery by removing unnecessary clutter from webpages.
PRIVACY-FOCUSED BROWSER
BLOCKCHAIN-BASED ADVERTISING
DECENTRALIZED WEB BROWSER
AD-BLOCKING BROWSER
CRYPTOCURRENCY REWARDS BROWSER
ETAIL WEST 2025
PRIVACY FOCUSED BROWSER
PRIVATE SEARCH ENGINE
AI INTEGRATION
AD BLOCKING
CRYPTOCURRENCY REWARDS
CROSS DEVICE VPN
FASTER WEB PERFORMANCE
OPEN SOURCE SOFTWARE
INDEPENDENT TECH COMPANY
BlurbSTAR Case Study
Brave & Chipotle
Campaign achieved impressive engagement with tech-savvy audience.
8%
Increase in rewards program participation
46%
Ad recall rate
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Competitive Fast Casual Challenge
→
Highly competitive Fast Casual sector
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Need for innovative marketing channels
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New dish announcement: Garlic Guajillo Steak
In the competitive Fast Casual Restaurant sector, Chipotle faced the challenge of finding innovative marketing channels to engage new customer cohorts. Given the saturation of traditional digital platforms, Chipotle needed to identify aunique and effective method to communicate their brand message. With their latest culinary offer, the Garlic Guajillo Steak, Chipotle aimed at capturing attention and driving engagement through more creative advertising solutions.
2.
Task
Reach Tech Savvy Consumers
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Target audience uses ad-blockers
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Low engagement on social media
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Tailored strategy needed for Brave users
Chipotle's task was to engage an audience that is typically hard to reach with conventional advertising methods. This target audience uses the Brave browser, which inherently blocks ads, and they have lower engagement with social media and TV. To effectively reach these consumers, Chipotle needed to employ amarketing strategy tailored to overcoming these barriers by using innovative ad formats specific to the Brave platform.
3.
Action
Innovative Ad Format Deployment
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24-hour new tab page takeover
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Notification ads on Brave platform
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Promoted new steak and digital options
Chipotle partnered with Brave to execute anovel advertising strategy, employing amix of top- and bottom-funnel ad formats. They executed a24-hour sponsored takeover of Brave's new tab page, coupled with notification ads. These ads not only highlighted the new Garlic Guajillo Steak but also emphasized their mobile app and online ordering options. The campaign was strategically designed to leverage Brave's unique technology-savvy user base, ensuring the message reached the right audience.
4.
Result
Significant Engagement Metrics Achieved
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6.7 million impressions generated
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310,000 clicks with 4.6% CTR
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Significant cost-per-conversion improvement
The campaign resulted in substantial engagement, generating 6.7 million impressions and 310,000 clicks, achieving a4.6% click-through rate. This performance far surpassed the digital ads benchmark of 0.5%. Post-campaign, there was anotable improvement in cost-per-conversion—34% on the campaign day and 40% in the following week. The innovative use of Brave’s ad formats successfully expanded Chipotle's outreach to apreviously elusive audience while driving awareness and engagement for the Garlic Guajillo Steak.
My
Blurbs
