Mobile App Development

AppBrew

"Turn Shopify store into mobile app easily."

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Updated 1 month ago

This service lets you convert your Shopify store into a mobile app without coding. It integrates seamlessly with Shopify, syncing products, prices, and more in real-time. You can also add features like push notifications and in-app campaigns to boost conversions, retention, and engagement. Analytics help optimize marketing efforts.

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Primary Vertical

Mobile App Development

MOBILE APP BUILDER

WORKS WITH SHOPIFY

ECOMMERCE CONVERSION OPTIMIZATION

CUSTOMER RETENTION SOLUTIONS

ENHANCED CUSTOMER ENGAGEMENT

TARGETED PROMOTION ENGINE

ACTIONABLE ANALYTICS

PUSH NOTIFICATIONS

MULTI-CURRENCY SUPPORT

BlurbSTAR Case Study

Suta & Appbrew

Appbrew effectively enhances Suta's app conversion and growth.

30%

DTC business via app

50%

Conversion rate increase

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Encountering Limitations with App Builder

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Struggled with shallow integration and broken navigation.

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Lacked essential brand-specific and customer engagement feat...

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Only 10% of DTC business was app-driven.

Suta, an ethnic women's fashion brand, was experiencing significant challenges with their previous app builder. The primary issues included shallow integrations with essential services such as Smile (Loyalty and Rewards), Loox (Reviews), and Searchtap (Search), leading to a broken user navigation experience. Furthermore, the app lacked critical features like Social & OTP login, deeplinks, and cross-selling/upselling capabilities. These limitations hindered Suta's ability to deliver a seamless customer experience and effectively represent its brand identity. Additionally, Suta struggled with inadequate brand-specific features like 'Pre-Drape' and custom PDPs, which hampered their unique market positioning and customer engagement, resulting in only 10% of their DTC business being conducted through the app.

Task

Enhance App Features and Growth

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Aim to integrate deep custom solutions.

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Focus on enhancing brand identity digitally.

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Goal to boost app-driven DTC sales.

Suta set out to overcome the limitations imposed by its previous app builder to not only improve app-based customer experience but also drive significant growth in DTC sales. The task involved enhancing app functionalities by integrating deeper customizations and brand-specific features. They needed an app solution that could reinforce Suta's brand identity within the digital realm and ensure seamless interaction for their customers. This task was crucial in amplifying customer engagement, retaining brand loyalty, and boosting conversion rates. The overarching goal was to significantly scale up the percentage of direct-to-consumer sales conducted via the app, which required a sophisticated solution that could elevate Suta's market positioning and efficiency in customer acquisition and retention.

Action

Seamlessly Transition to Appbrew

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Implemented deep integration and custom features.

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Enhanced brand identity with robust app features.

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Achieved seamless user experience improvements.

To meet these objectives, Suta transitioned from their previous platform to Appbrew, a notable player in app development for DTC brands. Appbrew offered seamless and deep integrations, alongside custom features tailored distinctly for Suta, which included the unique 'Pre-Drape' feature resonating well with users. Appbrew addressed the crucial need for integrating features that were notably absent in the former setup. They encapsulated Suta's brand identity strongly within the app, enhancing the customer's navigation and engagement experience. The implementation of improved features and robust integrations allowed for a coherent and streamlined user experience. The efforts effectively capitalized on Suta's branding and marketing, leading to a significant conversion rate improvement.

Result

Achieving Remarkable Business Growth

→

Witnessed a 50% increase in conversion rates.

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Achieved a threefold growth in DTC business.

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Enhanced customer engagement and retention significantly.

Following the transition to Appbrew, Suta witnessed a remarkable transformation in its business metrics within two months. The app accounted for 30% of Suta's DTC business—a threefold increase compared to their previous platform's performance. The transition led to a substantial 50% increase in conversion rates. These improvements showcased Appbrew's efficiency in addressing technical and experiential gaps while unlocking new avenues for business growth. The integration of personalized and brand-centric features deepened customer engagement and retention, marking a pivotal enhancement in Suta’s operational and marketing efforts. Appbrew’s solution not only resolved existing technical issues but also optimized Suta’s potential for future growth and innovation in the app market.

Keywords

APPBREW

SUTA

APP CONVERSION

DTC BUSINESS

DEEP INTEGRATIONS

BRAND IDENTITY

RETAIL APP SOLUTIONS

PRE-DRAPE FEATURE

E-COMMERCE GROWTH

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

The text mentions that Accel backs Appbrew and that they have received $2 million in seed funding.

Do they do retargeting?

The text does not mention retargeting services; it focuses on converting Shopify stores into apps and optimizing app performance.

Are they CCPA-compliant?

The text does not provide any information about CCPA compliance.

Do they do marketing automation?

The service focuses on building mobile apps for Shopify stores and does not mention marketing automation features.

Do they have fortune 500 clients?

The text does not specify whether they have Fortune 500 clients; it only mentions they are trusted by 100+ brands globally.

Do they help optimize marketing mix?

The actionable analytics feature allows users to optimize their Google & Meta ad campaigns, which is part of optimizing the marketing mix.

Have they existed more than 5 years?

The text does not provide information regarding the company's founding date.

Do they prove effectiveness with data?

The text provides various performance metrics such as conversion rate, engagement rate, and average order value (AOV) to showcase effectiveness.

Do they help acquire and retain customers?

The focus on boosting engagement, conversion rates, and providing personalized apps indicates that they help in acquiring and retaining customers.

Are they a content personalization solution?

By offering a tailored app experience and evolved promotion engines, they do facilitate content personalization.

Do they integrate with Shopify or Salesforce Commerce Cloud?

The text explicitly states that they provide an intuitive interface to connect with various Shopify integrations.

Do they specifically offer email and SMS marketing services?

The text does not mention email and SMS marketing services; it focuses on mobile app conversion and integrations.

Are they a CDP that segments and acts on customer data and behavior?

They are not described as a Customer Data Platform (CDP); they focus on converting Shopify stores into mobile apps and enhancing app performance.

AppBrew has not completed The Blurbs 20 Questions.

AppBrew

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