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Poq

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"Develops branded retail mobile shopping apps."

Case Study
Frequently Asked Questions
This company helps brands create personalized shopping experiences through mobile apps. They enhance customer engagement and sales via features like wishlists, push notifications, and augmented reality. Their platform supports stores by integrating digital shopping with physical locations, improving conversions, and fostering loyalty through immersive experiences.
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Primary Vertical
Mobile App Development
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Poq Stated Claims
These are public claims Blurbs AI believes to have been made by Poq.
Boosts Sales and Retention
POQ claims that its apps boost sales and retention with immersive features like Swipe to Like and shoppable Stories.
Enhances Customer Engagement
POQ claims that its native apps provide 5x engagement and 3x spend compared to other platforms.
Offers Omnichannel Capabilities
POQ claims their platform enhances omnichannel experience with features like wishlists and barcode scanning.
APP BUILDER
ECOMMERCE APP
SHOPIFY APP
MOBILE COMMERCE
APP DEVELOPMENT
BlurbSTAR Case Study
True Religion & Poqcommerce
True Religion's app leverages mobile dominance effectively.
10%
Expected App Sales Contribution
80%
Mobile Transactions
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Mobile Drives Ecommerce Transactions Up
→
80% of e-commerce via mobile.
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Over half new visits are mobile.
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Targeting mobile-dominant customer base.
True Religion identified a significant increase in mobile engagement, with over 80% of their e-commerce transactions occurring through mobile devices. Additionally, more than half of their new user visits were from mobile, emphasizing the need for an enhanced mobile experience. To solidify their position as a digital-first, direct-to-consumer brand, True Religion decided to launch a new app experience for their customers. This strategic move aimed to leverage the predominant mobile platform that their customer base was already utilizing. With the holiday shopping season approaching, this launch was intended to cater to the rising demand for mobile shopping while enhancing customer connectivity.
2.
Task
Create Unique Mobile Experience
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Central hub for the community.
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Offers exclusive products and deals.
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Seamless, engaging, user-friendly design.
The task was to design an app that would serve as a central hub for the True Religion community. This app needed to offer exclusive products, promotions, and facilitate a seamless experience for loyal customers. It was imperative that the app would not only optimize the shopping experience but also offer unique content and early access to special collections to increase customer loyalty. Developing the app required integrating the latest features to support True Religion’s digital-first strategy, ensuring it was both engaging and user-friendly for customers. They aimed for the app to drive significant sales and establish a more personalized connection with users.
3.
Action
Develop App Using Poq Platform
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Used Poq native app platform.
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Focused on engaging digital content.
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Accessible on Apple and Google Play.
True Religion collaborated with poqcommerce.com to build their app using Poq's native app platform, which was specifically chosen for its capabilities in app commerce. This collaboration enabled True Religion to create an app that features limited-edition products, interactive and exclusive content, and user-generated content to engage customers at a deeper level. The development team focused on providing high-quality digital interactions including interviews with collaboration partners, styling tips, and more. By making the app available on both Apple and Google Play stores, True Religion ensured broad accessibility, aligning with their ambition to expand their digital footprint through a compelling and feature-rich mobile application.
4.
Result
Expecting Substantial Mobile Sales Uplift
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App to generate 10% sales.
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Deeper customer relationship and engagement.
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Enhanced holiday season traffic and conversions.
As a result of the app launch, True Religion anticipates the app will constitute 10% of its total e-commerce sales in 2023. The introduction of exclusive and unique content through the app is expected to deepen the relationship with their loyal customers, providing an enriched shopping experience that can't be found elsewhere. This development enhances the brand’s community engagement and is projected to drive higher traffic and sales conversions during the crucial holiday season and beyond. By providing an innovative platform for product discovery and customer interaction, True Religion is setting a new standard for direct-to-consumer brand engagement in the fashion industry.
Keywords
TRUE RELIGION APP
MOBILE ECOMMERCE
DIRECT-TO-CONSUMER STRATEGY
EXCLUSIVE OFFERS
COMMUNITY ENGAGEMENT
POQ PLATFORM
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