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Commission Junction

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"Connect advertisers, publishers for performance marketing success."

Case Study
Frequently Asked Questions
This company provides a platform that connects advertisers, publishers, and influencers to enhance their marketing performance. They focus on building partnerships to foster scalable growth, utilizing cutting-edge technology and data-driven insights. Their solutions include affiliate marketing, influencer collaborations, and tools for amplifying Amazon performance, aiming to reach global audiences effectively and drive sustainable revenue via meaningful interactions.
Commission Junction Stated Claims
These are public claims Blurbs AI believes to have been made by Commission Junction.
Largest partnership-based marketing ecosystem
CJ.com claims that they thrive in the world's largest partnership-based performance marketing ecosystem, ensuring scalable commerce growth.
Global reach and impact
CJ.com claims that their platform reaches over 1 billion customers monthly and drives over $16 billion in commerce transactions annually.
Industry recognition and success
CJ.com claims that twice as many IR500 brands choose them over competitors, and they were named Global Affiliate Network of the Year 2024.
SHOPTALK SPRING '25
BlurbSTAR Case Study
goop & CJ
Clickless tracking increased goop's new customer ROAS 170%.
90%
of redemptions were new customers
170%
increase in new customer ROAS
1.
Situation
Television Campaign Measurement Challenge
→
Featured in national TV segment.
→
Reach potential exceeds 3 million viewers.
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Challenge: Measuring direct sales impact.
goop, a lifestyle and wellness brand, was preparing to feature their products in a high-visibility national television segment with an audience of over 3 million. While this presented a massive opportunity for brand exposure, the challenge lay in accurately measuring the direct sales impact from this television feature. Traditional means of measuring television campaigns fall short in attributing actual sales, unlike digital methods that provide precise metrics. This lack of measurable data could prevent goop from evaluating the campaign's success and making informed future marketing decisions.
2.
Task
Find Accurate Measurement Tools
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Measure TV segment sales impact.
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Find effective tracking solution.
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Align marketing resource allocation.
The main task before goop and CJ was to solve the problem of measuring the impact of a non-digital medium effectively. goop needed a way to directly track sales from their TV feature to justify the investment and plan future initiatives. Without clear data and analytics, they risked misjudging the effectiveness of the television campaign, potentially missing out on allocating resources efficiently in their marketing efforts.
3.
Action
Deploy Clickless Tracking Solution
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Utilized Clickless Tracking solution.
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Generated unique promo code.
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Integrated real-time performance tracking.
CJ provided the solution through their innovative Clickless Tracking technology. By generating a unique promotional code associated with the TV segment, goop could track redemptions without needing traditional click-based tracking. This strategy allowed for the integration of affiliate tracking in environments where clicks are uncommon, like TV or print ads. goop collaborated with CJ to deploy this solution, ensuring the promotional code was shared and broadcast alongside the TV feature, providing goop with real-time insights into campaign performance.
4.
Result
Significant ROI and New Customers
→
90% of redemptions from new customers.
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New customer revenue up by 58%.
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170% increase in ROAS from new customers.
The implementation of CJ’s Clickless Tracking led to substantial and measurable success for goop. The TV segment resulted in hundreds of thousands of promotional code redemptions, with over 90% coming from new customers. goop experienced a 58% increase in the percentage of new customer revenue compared to the program overall. Furthermore, there was a 170% increase in the return on ad spend from new customers, significantly outperforming other media placements. This strategic move solidified goop's capabilities in tracking and measuring the effectiveness of non-traditional digital campaigns.
Keywords
CLICKLESS TRACKING
NEW CUSTOMER ROAS
TELEVISION CAMPAIGN
AFFILIATE MARKETING
PROMO CODE TRACKING
Commission Junction
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