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Expanding product line to new categories
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Facing challenges in customer service
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Aim to maintain trusted reputation
Jomashop, a renowned online retailer, sought to expand its product line beyond luxury watches to include fragrances, cosmetics, and sunglasses. Operating in a competitive online market, it aimed to enhance customer satisfaction while reducing operational overhead. Jomashop faced challenges in ensuring a seamless and secure shopping experience while managing the complexities of increased shipping demands and customer service interactions. Recognizing the critical need to differentiate through superior customer service, they aimed to maintain their reputation as a trusted online retailer. Their expansion into new categories, however, required additional support to ensure consistent service levels and customer trust.