This platform lets you enhance the shopping journey after someone clicks your ads, offering custom landing pages, product displays, and checkout options to improve sales. It's all about increasing conversion rates and customer value through tailored experiences. By integrating easily with your business, you can quickly set up tailored shopping or funnel pages that seamlessly align with your ads.
These are public claims Blurbs AI believes to have been made by Fermat.
Increased AOV and ROAS
FERMÀT claims that customers experience an 85% increase in AOV and a63% increase in ROAS using their platform.
Custom Shopping Experiences
FERMÀT claims that Jack Archer decreased CPA by 20% with FERMÀT's custom shopping experiences.
Rapid Experimentation Ease
FERMÀT claims that OpenStore can quickly create landing pages, enhancing ease of use without design skills.
A/B TESTING
LANDING PAGES
CRO
CRV
AOV OPTIMIZATION
RAPID EXPERIMENTATION
CONVERSION RATE OPTIMIZATION
LANDING PAGE OPTIMIZATION
POST-CLICK EXPERIENCE
UPSELL AND BUNDLE FLOWS
SHOPIFY INTEGRATION
AD FUNNEL PERSONALIZATION
BlurbSTAR Case Study
Hero Bread & FERMÀT
Hero Bread maximized influencer storefronts with FERMÀT solutions.
63%
Increase in ROAS
85%
Increase in AOV
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Challenge in DTC Growth
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High competition in DTC market
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Difficulties in managing CAC and ROAS
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Focused on first-time purchase optimization
Hero Bread, an innovative F&B brand known for producing zero net carbs, zero sugars, and flavorful baked goods, aimed to accelerate its growth while efficiently managing revenue streams in the DTC space. The brand faced stiff competition and high customer acquisition costs (CAC), challenging their growth ambitions. Hero Bread identified the need to enhance their marketing strategies, primarily focusing on attracting first-time purchasers while maintaining areasonable return on ad spend (ROAS).
2.
Task
Create Innovative Solutions
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Leverage influencer partnerships for sales conversion
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Collaborate with FERMÀT for social commerce
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Transform influencer content into shopping experiences
Hero Bread sought to strengthen its position in the market by leveraging influencer partnerships, aproven high-performing strategy for the brand. They aimed to transform these partnerships into concrete sales drivers, capitalizing on influencer content to create seamless shopping experiences. To achieve this objective, Hero Bread collaborated with FERMÀT, leveraging the platform's capabilities to develop asocial commerce approach that would enhance their potential for converting influencer engagement into substantial sales.
3.
Action
Deploy FERMÀT Techniques
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Launch custom, content-native storefronts
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Integrate shopping in influencer videos
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Enhance user experience with seamless purchasing
Hero Bread partnered with filmmaker and influencer JJ Yosh to generate engaging content which was then pushed through their social media channels. By incorporating FERMÀT's capabilities, the brand developed custom, content-native storefronts directly within JJ’s video ads, allowing consumers to browse and purchase Hero Bread products seamlessly. This innovative setup enabled ashopping experience integrated into influencer content, eliminating the need for consumers to leave the video to complete purchases, thus maximizing conversion potential.
4.
Result
Increased AOV and ROAS
→
85% increase in average order value
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63% increase in return on ad spend
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Enhanced first-time customer conversions
By integrating FERMÀT's solution, Hero Bread experienced asignificant lift in key performance metrics. The average order value (AOV) increased by 85%, while the return on ad spend (ROAS) saw a63% rise. The collaboration allowed the brand to drive substantial traffic and conversions through influencer storefronts, contributing significantly to sales and enhancing the profitability of first-time customer conversions. Christina Blaisdell Oyler, VP of Ecommerce at Hero Bread, emphasized the profound impact of the FERMÀT-influenced sales channels on their business growth.
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