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Shift from in-branch to online services
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Need for fast, efficient application processes
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Challenge to provide digital solutions
Nationwide Building Society, the world's largest mutual building society with over 15 million members, sought to evolve its banking offerings to meet modern demands. With an emphasis on providing a fast and efficient online application process, Nationwide wanted to cater to customers preferring digital interactions over traditional in-branch visits. The organization faced the challenge of creating a simple and streamlined digital application process to accommodate its members' shifting preferences, especially given the growing expectation for convenient online banking solutions.