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ASICS needed a targeted marketing approach.
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Difficulty in reaching specific audiences was evident.
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Desired personalized engagement to boost conversions.
ASICS, a global leader in the sportswear industry, faced challenges in effectively engaging with their target consumer group of students, teachers, and healthcare professionals. Their existing digital marketing strategies weren't achieving the desired reach and personalization necessary to capture the attention of these specific audiences. Effective identification and verification of these groups were crucial to developing customized marketing campaigns that would drive engagement and conversion rates.