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Maestra

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"E-commerce marketing platform enhancing sales and efficiency."

Case Study
Frequently Asked Questions
This marketing tool helps e-commerce businesses enhance efficiency by unifying customer data, personalizing interactions, and boosting revenue. It simplifies lead conversion with customizable forms, automates email campaigns, and offers AI-driven product suggestions. Companies benefit from increased conversion rates and average order values, while saving time through automation. The platform's customer support ensures businesses receive tailored assistance.
Maestra Stated Claims
These are public claims Blurbs AI believes to have been made by Maestra.
Exceptional customer service
Maestra claims that their customer service is prompt and continuously supportive, leading to customer satisfaction.
Effective integration tools
Maestra claims that integrating their platform is easy with no IT required, minimizing technical entry barriers.
Higher engagement rates
Maestra claims that users experience increased email engagement due to the platform’s dynamic features and support.
SHOPTALK SPRING '25
BlurbSTAR Case Study
Maestra, 4ocean
Maestra reduced 4ocean email size by 30%.
30%
Email size reduction
36M pounds
Ocean trash cleared since 2017
1.
Situation
Email Clipping Impacts Campaign Performance
→
Emails clipped by Gmail due to size
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Unsubscribe buttons affected, user inconvenience
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Threat to email deliverability
4ocean, a company dedicated to combating ocean plastic pollution, faced a significant challenge with their email marketing strategy. Their promotional emails, crafted in Klaviyo, were being clipped by Gmail due to excessive size. This clipping often affected the unsubscribe button, creating an inconvenience for recipients wishing to opt out. Such issues posed a threat to email deliverability rates as some emails could be marked as spam. Ensuring emails reached customers effectively was crucial, especially as their mission directly impacts environmental conservation.
2.
Task
Optimize Email Size for Deliverability
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Reduce email size effectively
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Prevent email clipping in Gmail
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Maintain content integrity
4ocean needed to reduce the size of their emails to prevent Gmail from clipping them, a task critical for maintaining their email marketing efficiency. The ultimate goal was to ensure that emails reached all recipients fully intact, preserving each campaign's integrity and minimizing risks of being marked as spam. This required a method to streamline their email file sizes without losing critical content or design, thereby enhancing user experience and maintaining their environmental message's impact.
3.
Action
Switch to Maestra for Email Editor
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Transition to Maestra platform
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Rebuild emails for size efficiency
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Enhance HTML code optimization
4ocean transitioned from using Klaviyo to the Maestra Email Editor as a strategic action. Their customer success manager took charge of this transition, rebuilding all email templates utilizing Maestra's email optimization tools. This action was aimed at enhancing the HTML code efficiency, thereby reducing the overall email file size. The switch allowed for rapid adjustments in their email strategies to ensure that all messages were delivered completely and efficiently to their audience.
4.
Result
Achieved 30% Email Size Reduction
→
30% reduction in email sizes
→
Emails no longer clipped by Gmail
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Enhanced user experience with faster downloads
The switch to Maestra resulted in a substantial 30% reduction in the email file sizes. This reduction ensured that emails were no longer clipped by Gmail, thus safeguarding the unsubscribe functionality and maintaining the integrity of each email. Additionally, the smaller file size facilitated faster email downloads, significantly improving user experience even for those with slower internet connections. As a result, the overall deliverability and receptiveness of 4ocean’s email campaigns increased, supporting their environmental conservation efforts.
Keywords
EMAIL MARKETING
MAESTRA EMAIL EDITOR
GMAIL CLIPPING SOLUTION
4OCEAN ENVIRONMENTAL IMPACT
EMAIL DELIVERABILITY
Maestra
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