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Manual tagging was time-consuming and error-prone.
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Consumer searching suffered due to incomplete data.
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Scalability was a concern with growth goals unmet.
Otrium, an outlet fashion marketplace offering discounted premium and luxury clothing, faced significant challenges due to their manual product tagging process. This process was highly time-consuming, error-prone, and restricted to only a few attributes. As a result, the consumer search experience was negatively impacted by missing data, and scalability to meet growth goals seemed unattainable. Otrium needed a reliable solution that could enhance their operational efficiency and keep up with their expanding business demands.