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Decide on technology for inventory and sales management.
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Ensure real-time updates across all shopping platforms.
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Aim to enhance operations and customer engagement.
Paul Stuart's task was to implement an effective omnichannel retail strategy, enabling the brand to provide a unified customer experience. The company needed to select a technology partner that could provide an integrated platform to manage inventory, customer data, and sales across both online and offline fronts. This required a system that supports real-time updates and flexibility to scale with increasing consumer demands. The goal was to improve operational efficiencies, enhance brick-and-mortar store capabilities, and increase online engagement, fostering a comprehensive approach that offers customers the luxury convenience they expect.