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Awesome CX

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"AI-powered global customer experience solutions provider."

Case Study
Frequently Asked Questions
This company provides customer support solutions using AI to enhance customer service across various industries. They offer services such as content moderation and back-office support to improve efficiency and safety. Their offerings include workforce optimization to boost employee productivity and deliver intuitive web solutions. With a global presence, they can address client needs via offshore, nearshore, and onshore support.
Awesome CX Stated Claims
These are public claims Blurbs AI believes to have been made by Awesome CX.
Global operational reach
Awesome CX claims that their global footprint enables them to support client needs worldwide, from startups to enterprise brands.
AI powered solutions
Awesome CX claims that they leverage AI to enhance agent performance, automate tasks, and gather valuable customer insights.
Custom support flexibility
Awesome CX claims that they build custom support solutions for businesses of any size, ensuring effective CX strategies.
OUTSOURCED CUSTOMER SUPPORT
CUSTOMER EXPERIENCE SOLUTIONS
WORKFORCE OPTIMIZATION
BACK OFFICE SUPPORT
CONTENT MODERATION SERVICES
ETAIL WEST 2025
AI POWERED CUSTOMER SUPPORT
CONTENT MODERATION SOLUTIONS
E-COMMERCE SUPPORT
CUSTOM WEB DEVELOPMENT
BACK OFFICE OPTIMIZATION
WORKFORCE EFFICIENCY
CUSTOMER INSIGHTS AUTOMATION
CX STRATEGY DEVELOPMENT
BlurbSTAR Case Study
Awesome CX & TechStyle Fashion Group
Scalable customer support for fast-growing global fashion retailer.
530+
Team members supporting TechStyle Fashion Group
5.5 Million
Active members supported by TechStyle Fashion Group
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Diverse engagement for global fashion
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Partnership started in 2010 with TechStyle Fashion Group.
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Needed innovative and diversified customer support solutions...
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Managed a community of 5.5 million active members.
In 2010, Awesome CX began working with a prominent Fitness Fashion and Apparel Brand, TechStyle Fashion Group (TFG), which comprises high-value membership-driven fashion brands including Fabletics by Kate Hudson and Savage X Fenty by Rihanna. TFG needed to diversify its outsourcing providers and sought innovative customer support solutions. They manage a community of over 5.5 million active members and are valued at over $1 billion, making substantial demands on their customer support services. At that time, they were recognized as one of the fastest-growing US retailers. Awesome CX was tasked to handle this massive scale and provide exceptional support.
2.
Task
Scalable support for seasonal spikes
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Scaled from 10 to 530+ team members.
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Seasonal ramp with 200+ agents yearly.
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Supported multilingual customer base.
Awesome CX's task was to develop a scalable customer support model to assist TechStyle Fashion Group's rapid growth and seasonal demands. Initially starting with 10 agents, the goal was to prepare for scale-ups, particularly during seasonal sales and product launches. Awesome CX needed to increase capacity with an average of 200 agents added each year to support the fashion season. This required managing language diversity with teams positioned in Davao, Philippines, and Belgrade, Serbia to address global customer needs. The task was to maintain seamless support across multiple languages and regions thereby building reliability for all customer interactions.
3.
Action
Adaptive and diverse global teams
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Developed adaptable teams in key global locations.
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Enabled 24/7 multilingual customer support.
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Integrated systems for rapid customer data access.
Awesome CX implemented a robust system that could dynamically handle seasonal demand fluctuations by effectively managing a large multilingual team. This was achieved through strategic placement of teams in key locations, enabling 24/7 support with language capabilities necessary for global reach. The operational model provided flexibility to ramp up or down rapidly, ensuring TFG's customers received consistent and high-quality service regardless of demand surges. The technical integration allowed agents to access customer details instantaneously, making it easier to provide personalized and responsive support. This approach positioned Awesome CX as the 'easy button' for TFG to manage customer interactions effortlessly.
4.
Result
Consistent growth and efficient service
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Supported TFG's position as a top-growing retailer.
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Facilitated smooth seasonal customer support ramps.
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Enhanced customer satisfaction and loyalty.
As a result of Awesome CX's interventions, TechStyle Fashion Group saw significantly improved efficiency in customer service operations. Awesome CX was able to support TFG as one of the fastest-growing retailers by providing reliable, scalable customer support solutions. The operational efficiency achieved by Awesome CX led to a seamless ramping process during peak fashion seasons, massively boosting customer satisfaction through effective engagement and quick resolution of queries. The partnership fortified TFG's market presence, supporting their expansive community, maintaining goodwill and enhancing customer loyalty across their valued brands.
Keywords
AWESOME CX
TECHSTYLE FASHION GROUP
CUSTOMER SUPPORT OUTSOURCING
MULTILINGUAL CUSTOMER SERVICE
SEASONAL SUPPORT SCALING
FASHION INDUSTRY CUSTOMER EXPERIENCE
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