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Breinify

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"AI-driven personalization across channels and content."

Case Study
Frequently Asked Questions
This company provides an AI-based personalization platform enabling businesses to tailor customer experiences across various digital channels such as web, email, and SMS. It allows marketers to leverage minimal IT resources for rapid deployment, continually learn and adapt, and offers actionable insights from customer interactions. The solution enhances engagement, sales, and revenue through strategic, data-driven personalization, moving beyond traditional fragmented tactics.
Breinify Stated Claims
These are public claims Blurbs AI believes to have been made by Breinify.
Strategic personalization focus
Breinify claims that it powers strategic personalization that boosts engagement and revenue beyond traditional channel tactics.
Rapid AI deployment
Breinify claims that it allows launching and testing AI experiences in days, reducing dependency on IT and speeding up results.
Proprietary Temporal AI
Breinify claims that its Temporal AI offers fast actionable insights, providing a competitive edge with data-driven strategies.
AI PERSONALIZATION PLATFORM
DATA-DRIVEN MARKETING SOLUTIONS
PREDICTIVE PERSONALIZATION
CUSTOMER ENGAGEMENT AI
TEMPORAL AI MARKETING
ETAIL WEST 2025
AI POWERED PERSONALIZATION
OMNI-CHANNEL EXPERIENCE
TEMPORAL AI
CUSTOMER ENGAGEMENT
DYNAMIC RECOMMENDATIONS
EMAIL AND SMS PERSONALIZATION
RAPID DEPLOYMENT
MARKETING AUTOMATION
DATA INSIGHTS AND ANALYTICS
BlurbSTAR Case Study
Cowboy Charcoal & Breinify
Breinify improved Cowboy Charcoal's digital consumer journey efficiently.
8.9%
Month-over-month growth in recipe views
67.7%
Improvement in recipe click-throughs with personalization
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Improved Consumer Data Collection Needed
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Cowboy Charcoal needed better consumer data insights.
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Struggled with personalization implementation speed.
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Aimed at driving recipe views and page interactions.
Cowboy Charcoal, a brand under the umbrella of Duraflame, offers various charcoal grilling products, along with recipes and grilling tips on its website. Despite their aspirations to enhance first-party data collection, the brand faced challenges in swiftly activating personalization and acquiring actionable consumer insights from their data. They lacked the capability to deploy internal teams for data operations that extend to consumer experiences, engineering, and analytics. A key concern was optimizing digital consumer journeys without the hefty time investment predicted for implementing predictive personalization. Their efforts needed to focus on understanding consumer behavior, especially in terms of repeat recipe views and user engagement on key pages like 'Where to Buy'.
2.
Task
Activate Personalization Across Website
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Needed efficient activation of personalization features.
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Focused on enhancing consumer interactions.
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Utilize insights to boost CRM sign-ups.
Cowboy Charcoal was tasked with overcoming their internal resource limitations to achieve effective digital personalization. The goal was to leverage data collected from consumer interactions to tailor user experiences more intelligently. Specifically, they needed to drive increased engagement with website elements such as recipes, while also bolstering CRM registrations and optimizing 'Where to Buy' page insights. The challenge lay in swiftly addressing this through advanced data practices and effective utilization of consumer journey insights to support dynamic personalization. Essentially, Cowboy Charcoal aimed to transform static website elements into dynamic experiences that reflect consumer preferences and behaviors.
3.
Action
Implemented Simple JavaScript Update
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Implemented immediate personalization through JavaScript upd...
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Achieved rapid activation of consumer insights.
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Enabled dynamic and tailored user experiences quickly.
Breinify published a straightforward JavaScript code update on Cowboy Charcoal’s website, forming a collaborative approach to initiate their personalization strategy. This action enabled real-time activation of dynamic recipe recommendations and split testing almost instantly. The minimalist code intervention effectively allowed for comprehensive consumer journey insights, setting the stage for immediate proof-of-concept deployment. The rapid turnaround time ensured that Cowboy Charcoal started witnessing tangible returns on investment within days, with Breinify’s systems now powering every single webpage, thus optimizing consumer experiences through tailored content suggestions and dynamically tailored banners for better consumer interaction.
4.
Result
Immediate and Significant Engagement Boost
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Recipe clicks increased by 67.7% with personalization.
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Achieved 8.9% monthly growth in recipe views.
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Dynamic CRM registration banners activated within a week.
Through Breinify's efficient deployment, Cowboy Charcoal experienced noticeable improvements in consumer engagement. Within two months, the platform's enhanced recipe personalization achieved a 67.7% increase in recipe clicks compared to manual content curation, alongside an impressive 8.9% month-over-month growth in recipe views. Furthermore, the dynamic activation of banners aimed at CRM registration was set up in less than a week, further expanding customer engagement opportunities. The integration has fundamentally transformed the way Cowboy Charcoal interacts with its audience, illustrating the significant potential of data-driven personalization in improving consumer interactions on digital platforms.
Keywords
DATA SCIENCE
CONSUMER PERSONALIZATION
RECIPE RECOMMENDATIONS
FIRST-PARTY DATA COLLECTION
DYNAMIC USER EXPERIENCES
CRM REGISTRATIONS
WEBSITE ENGAGEMENT
DIGITAL PERSONALIZATION
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