Canto

"Manages digital assets with ease and precision."

This platform centralizes your digital content, streamlining how you store, manage, and share assets across teams. It leverages AI for quick searches and integrates with popular tools for seamless collaboration. The platform aims to boost efficiency by speeding up content delivery and improving overall workflow, ensuring your digital assets are consistently organized and accessible.
Canto Stated Claims
These are public claims Blurbs AI believes to have been made by Canto.
Centralized content management
Canto claims that it offers a single source of truth for managing all of a brand’s digital assets through its platform.
Effortless collaboration tools
Canto claims that its platform accelerates time to market by enabling instant collaboration for users.
Innovative AI search capabilities
Canto claims that its AI-powered search helps users find the right assets quickly and efficiently.
DIGITAL ASSET MANAGEMENT
MEDIA LIBRARY SOFTWARE
MARKETING CONTENT ORGANIZATION
BRAND ASSET STORAGE
CONTENT MANAGEMENT SYSTEM
ETAIL WEST 2025
PRODUCT INFORMATION MANAGEMENT
CENTRALIZED CONTENT HUB
STREAMLINED DISTRIBUTION
EFFORTLESS COLLABORATION
CONTENT LIFECYCLE MANAGEMENT
INTEGRATIONS

BlurbSTAR Case Study
Got Light & Canto
Facilitated rapid, impressive client representations with AI search.
2X
Faster web redesign process
50%
Business growth increase
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Surplus Visual Content Complication
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Got Light struggled to manage 62,000+ visual assets.
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Effective showcasing of projects was hindered.
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Quick access to visuals was not feasible for sales.
Got Light, a company specializing in stunning lighting design for various events, faced a significant challenge due to their massive visual content archive. With over 62,000 images and videos, the team struggled to effectively showcase their previous projects. This difficulty in accessing and utilizing their extensive visual resources hindered their ability to easily convey their creative capacity to potential clients. Despite having a plethora of examples, the absence of an efficient system made it tough for the sales team to find the right visual representations quickly, impacting their ability to impress clients and drive sales.
2.
Task
Implement Efficient Visual Search
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Streamline access to vast visual content.
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Handle abstract and specific searches efficiently.
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Enhance client communications with polished presentations.
Got Light aimed to streamline access to their visual content, making it easier for the sales reps to find and present specific examples to clients. The task was to implement a system that could swiftly and accurately retrieve relevant images and videos upon query. They needed a solution that could handle both abstract and specific search queries without the cumbersome process of manually tagging each asset. Additionally, incorporating a system that allowed easy and polished sharing of content with clients was essential for enhancing the brand's presentation and improving client communications.
3.
Action
Leveraging Canto AI Visual Search
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Integrated Canto's AI Visual Search for efficient querying.
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Simplified search process by eliminating extensive tagging.
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Enhanced client experience through seamless presentation.
Got Light integrated Canto's AI Visual Search solution to tackle their challenges. The AI technology allowed them to search through their extensive library with ease, using both broad creative concepts and highly specific queries. This eliminated the need for extensive tagging and metadata management, simplifying the search process. Additionally, the integration with Canva and sharing capabilities ensured sales reps could present their best work to clients seamlessly. This innovative approach not only streamlined their operations but also elevated the overall client experience by making it easier to showcase specific lighting designs that met the clients' visions.
4.
Result
Boosted Sales and Brand Elevation
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Sales grew through effective client presentations.
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Faster onboarding of new sales reps.
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Brand strength increased with polished visual sharing.
The implementation of Canto's AI Visual Search led to transformative results for Got Light. Sales reps could now find the perfect examples quickly, leading to impressive client presentations and increased business growth. The onboarding of new sales reps became more efficient, as the system made it easy to train them with accessible lighting examples. Furthermore, the company experienced a more rapid web redesign process, completing updates in half the time previously required. Overall, the ability to share polished, impactful visuals strengthened the Got Light brand, solidifying their position in a competitive market and ultimately resulting in a heightened client engagement and satisfaction.
Keywords
AI VISUAL SEARCH
LIGHTING DESIGN
EVENT PRODUCTION
DIGITAL ASSET MANAGEMENT
CREATIVE CONTENT
VISUAL CONTENT
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Canto
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