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Linqia

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"Influencer marketing platform reducing campaign complexity."

Case Study
Frequently Asked Questions
This company offers a solution to simplify influencer marketing. They provide tools to find influential content creators, manage campaigns, and measure results. Their services ensure brands can effectively engage audiences by leveraging creator insights and optimizing strategies continuously. This platform also offers tailored support and content rights management, streamlining the entire process to enhance brand visibility and consumer engagement without the uncertainty typically involved.
Linqia Stated Claims
These are public claims Blurbs AI believes to have been made by Linqia.
Data-Driven Creative Strategy
LINQIA claims that their creative strategy is informed by 1.5 billion data points, offering high-quality influencer marketing solutions.
Advanced Technology Integration
LINQIA claims that their creator discovery is powered by Google Vision, enhancing brand safety and content management.
End-to-End Support
LINQIA claims that they provide end-to-end personalized service and support, removing stress from influencer marketing execution.
INFLUENCER MARKETING PLATFORM
E-COMMERCE BRAND PROMOTION
SOCIAL MEDIA INFLUENCER CAMPAIGNS
PRODUCT SEEDING STRATEGIES
AFFILIATE MARKETING SOLUTIONS
INFLUENCER CONTENT
DATA-DRIVEN CREATIVE STRATEGY
END-TO-END CAMPAIGN MANAGEMENT
INFLUENCER NEGOTIATION SERVICES
PERFORMANCE OPTIMIZATION ANALYTICS
MULTIVARIATE TESTING CAPABILITIES
BlurbSTAR Case Study
Linqia & McDonald's
Influencers drove in-store foot traffic up 23%.
23%
incremental lift in store traffic
540k
incremental visits to McDonald's
1.
Situation
McDonald's Seeks Engagement Boost
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McDonald's aimed to increase store visits.
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Engagement needed through social media tactics.
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Campaign named 'Trick.Treat.Win!'
McDonald's aimed to enhance consumer engagement and drive in-store visits with their 'Trick.Treat.Win!' campaign. The challenge highlighted by McDonald's was to raise awareness and consideration while increasing foot traffic. They needed to effectively tap into their audience's social media habits to spur interaction and presence in their restaurants.
2.
Task
Select Influencers For Campaign
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Engage suitable influencers for reach.
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Influencers targeted young demographics.
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Create impactful and resonant content.
Linqia's task was to deploy influencer marketing effectively. The plan was to engage 20 African-American influencers between ages 18-35 to promote the 'Trick.Treat.Win!' campaign. These influencers were to create engaging long-form blog posts and social media content to enhance campaign reach. Linqia's expertise in influencer selection was critical in ensuring the campaign resonated with the desired audience.
3.
Action
Amplify Influencer Content Strategically
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Content performance testing informed strategy.
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Top content pieces were prioritized.
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Partnered with Placed for data measurement.
Linqia amplified the influencer-generated content across social and display platforms after testing its performance. The campaign was fortified by selecting top-performing pieces, which were then boosted using paid social strategies. Furthermore, a partnership with Placed helped measure the increase in foot traffic through data analysis on influencer exposure.
4.
Result
Significant Store Traffic Increase
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540k additional store visits achieved.
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23% increase in in-store traffic.
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98% positive sentiment from target audience.
The 'Trick.Treat.Win!' campaign resulted in significant success. It achieved 540k incremental visits to McDonald's stores, with a notable 23% lift in in-store traffic. Overall, the campaign garnered 82.4k engagements, with an impressive 98% positive brand sentiment, indicating strong consumer approval and interaction through influencer efforts.
Keywords
INFLUENCER MARKETING
SOCIAL MEDIA CAMPAIGN
BRAND AWARENESS
MCDONALD'S ENGAGEMENT
FOOT TRAFFIC INCREASE
Linqia
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