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Achieved $10M in annual revenue.
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Increased quiz efficiency by threefold.
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Boosted customer confidence and conversion rates.
Transitioning to Octane AI allowed Bambu Earth to optimize their quiz strategy, directly resulting in over $10 million in annual revenue. The move increased the efficiency of their quiz operation by three times, significantly reducing the time required for updates and adjustments. The dynamic, personalized approach bolstered customer confidence and tailored recommendations, positively impacting conversion rates. 100% of their ad spend, approximately $300,000 to $350,000 per month, was directed to the quiz, highlighting its central role in their marketing strategy. This new setup not only improved user engagement and satisfaction but also set Bambu Earth apart from competitors by harnessing the power of zero-party data for personalized shopping experiences.