ViralGains

"Interactive ads using voluntarily shared data."

This company specializes in creating interactive ads that collect data directly from users. This data is shared willingly by the users, which helps in understanding their preferences and opinions. Using this information, the company tailors personalized ads and messages to improve brand trust and drive better business outcomes.
ZERO PARTY DATA ADS
INTERACTIVE AD PLATFORM
SENTIMENT ANALYSIS
CUSTOMER EXPERIENCE OPTIMIZATION
BRAND LOYALTY ENHANCEMENT
PERSONALIZED ADVERTISING
CONSUMER PRIVACY SOLUTIONS
MEDIA INVESTMENT MAXIMIZATION
MARKETING DATA INSIGHTS

BlurbSTAR Case Study
ViralGains & Unnamed Hotel Chain
Innovative surveys improved hotel booking intent by 10%.
10%
Point Lift in Booking Intent
43%
likely/very likely to book with the brand
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
A popular hotel chain aimed to find potential travelers to Las Vegas and persuade them to choose its hotel, while also gathering feedback from those uninterested in booking.
2.
Task
The goal was to build a zero-party audience, gauge brand consideration, understand reasons for disinterest, and create targeted audience segments for future campaigns.
3.
Action
ViralGains utilized Likert Surveys to build an accurate audience of travelers likely to visit Las Vegas. They added interactive elements to ads, optimized distribution with VoiceAlike AI, and collected real-time consumer insights via follow-up surveys.
4.
Result
The campaign received over 50,000 survey responses, yielding a 10% point lift in booking intent. Additionally, 43% of respondents expressed they were likely or very likely to book with the hotel.
Keywords
ZERO-PARTY DATA
BRAND CONSIDERATION
INTERACTIVE ADS
VOICE-ALIKE AI
MARKETING TECHNOLOGY
CUSTOMER INSIGHTS
BRAND PREFERENCE
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ViralGains
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