Blurbs Logo
Blurbs Logo Create Profile | Sign In

Akeneo

Claim page

"Transforms product data to enhance sales performance."

Case Study
Frequently Asked Questions
This company provides tools to efficiently manage product data. It centralizes and enriches data, optimizes supplier onboarding, automates products' distribution across different sales channels, and uses customer insights to refine product experiences. Companies can streamline operations, boost market agility, and deliver consistent product information across various platforms. Thus, they enable businesses to efficiently go to market and generate better customer engagement.
Akeneo Stated Claims
These are public claims Blurbs AI believes to have been made by Akeneo.
Centralized product management
Akeneo claims that their PIM centralizes and enriches product data for enterprise businesses, improving data accuracy across channels.
AI-driven insights
Akeneo claims that PX Insights uses AI to analyze customer behavior, enabling businesses to optimize product experiences and boost conversions.
Omnichannel activation
Akeneo claims that their Activation feature syndicates product experiences on 500+ retailers and marketplaces, enhancing market reach.
CENTRALIZED PRODUCT INFORMATION
DIGITAL COMMERCE
OMNICHANNEL ACTIVATION
COMPOSABLE COMMERCE
PRODUCT INFO
SHOPTALK SPRING '25
BlurbSTAR Case Study
Kitwave & Akeneo
Akeneo PIM reduced returns, increased online sales efficiency.
50%
Online channel purchases increase for Miller Foodservice
1.6%
Reduced online customer return rate
1.
Situation
Complex and Fragmented Setup
→
13 trading entities with fragmented systems.
→
High return rates from unclear product info.
→
Missed opportunities from insufficient cross-selling.
Kitwave, a leading food and beverage wholesaler with a turnover of £600-700 million, faced significant eCommerce and product management challenges due to its structure of 13 distinct trading entities. These entities operated independently with no cohesive digital strategy and multiple ERP systems. Product data was poorly organized, limiting cross-sell opportunities and stunting digital channel growth. Kitwave struggled to present a unified brand assortment to customers, crucial in high-stakes industries like healthcare where comprehensive product information is legally essential. Their reliance on traditional sales channels meant they were missing out on online growth potential.
2.
Task
Centralize and Optimize Data Flow
→
Centralize management for 78,000 products.
→
Align IT and marketing stakeholders.
→
Integrate with existing Adobe Commerce.
Faced with these challenges, Kitwave needed to centralize product information management and streamline their digital operations to enhance cross-selling and improve online presence. The primary task was to implement a solution that could manage approximately 78,000 products across multiple channels effectively. This solution needed to align all stakeholders, including IT and marketing teams, and facilitate seamless information flow between existing platforms, such as Adobe Commerce, to enable consistent product representation and support diverse business needs while encouraging supplier engagement with digital efforts.
3.
Action
Implement Comprehensive PIM System
→
Implemented Akeneo’s PIM system.
→
Integrated data for seamless access.
→
Enhanced supplier advertising opportunities.
Kitwave collaborated with Foodservice Online to implement Akeneo’s Product Information Management (PIM) system. This project was strategic in scope and required developing multiple connectors to facilitate seamless data integration across Kitwave's complex operations. The PIM system consolidated disparate data, creating a single source of truth and enabling more agile market entry with accurate product data. It empowered Kitwave to offer comprehensive product information, crucial for their regulated customers, and improved supplier advertising opportunities by aligning digital representation with online market demands.
4.
Result
Significant Digital Transformation Success
→
Web orders increased dramatically.
→
Return rates decreased significantly.
→
7% rise in the average cart value.
The implementation of Akeneo PIM led to transformative results for Kitwave. Web orders increased substantially, with specific entities like Eden Farm witnessing a rise from 10% to 42%, and Miller Foodservice quintupling its online customer base. Return rates decreased from 10% to 1.6%, highlighting improved product information and customer satisfaction. Additionally, the PIM system boosted the average cart value by 7%, signaling stronger purchasing behavior. Overall, this digital transformation ensured operational excellence and set Kitwave on a path of ongoing eCommerce success.
Keywords
PRODUCT INFORMATION MANAGEMENT
ECOMMERCE TRANSFORMATION
AKENEO PIM
DIGITAL STRATEGY
CROSS-SELLING
ONLINE SALES GROWTH
Akeneo
Website
Back to Top
© 2025 Blurbs
Privacy Policy