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Brame

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"Boost engagement with gamified marketing campaigns."

Case Study
Frequently Asked Questions
This platform enhances customer interaction using gamified strategies. It provides tools for creating engaging campaigns quickly and without needing coding skills. It supports various business sectors, offering solutions to boost engagement, sales, and customer loyalty by integrating seamlessly with existing marketing tools. Comprehensive analytics help measure success, and tailor campaigns for the highest customer impact.
Brame Stated Claims
These are public claims Blurbs AI believes to have been made by Brame.
Highly customizable campaigns
Brame claims that its platform enables marketing teams to customize interactive campaigns to the highest extent.
Real-time data insights
Brame claims that its dashboard allows seeing all campaigns at a glance and measuring KPIs with ease.
No-code campaign creation
Brame claims that its modular system lets users create stunning gamification campaigns within minutes, without coding.
BRAND ENGAGEMENT
CUSTOMER LOYALTY
GAMIFICATION PLATFORM
LOYALTY EXPERIENCES
COMMUNITY
GAMIFICATION MARKETING
CUSTOMER ENGAGEMENT
INTERACTIVE CAMPAIGNS
REAL-TIME ANALYTICS
CRM INTEGRATION
BlurbSTAR Case Study
KFC & Brame
95% engagement, 46% conversions, effective gamification strategy.
46%
Lead conversion rate accomplishment.
95%
Game completion rate achievement.
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1.
Situation
KFC Macedonia faces digital engagement challenge.
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Global brand, local engagement challenge.
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High competition in fast-food sector.
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Needed interactive and memorable strategies.
KFC Macedonia, being part of the notorious fast-food brand KFC, struggled with increasing its customer engagement in a competitive market. Despite their strong brand presence globally, they found it challenging to maintain top-of-mind awareness and convert their customers into leads. The goal was to enhance the customer experience and drive business outcomes through interactive strategies, specifically targeting the unique demographic and preferences in Macedonia.
2.
Task
Create engaging, memorable customer experience.
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Aim to increase user engagement.
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Utilize gamification strategies effectively.
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Convert engaged users into leads.
The task at hand was to design an innovative marketing strategy that would not only captivate existing customers but also attract new prospects in Macedonia. The focus was on using gamification as a tool to stand out from the competition and engage users meaningfully. Brame needed to implement a marketing solution that would effectively turn engaged users into potential leads by utilizing an entertaining, interactive game.
3.
Action
Launched interactive engaging Dropper Game.
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Implemented 'Dropper Game' competition.
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Incentives with product bundles, vouchers.
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Engaging gamification to retain users.
To address the task, KFC Macedonia launched the 'Dropper Game,' a dynamic and interactive game facilitated by Brame. This game allowed users to engage with the brand engagingly and win enticing prizes. The top 30 players were rewarded with product bundles and KFC vouchers, providing an additional incentive to participate. This approach effectively harnessed the power of gamification to increase user engagement and interaction with the brand, tailoring the experience specifically for their target audience in Macedonia.
4.
Result
Record engagement and conversion rates.
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95% campaign completion rate.
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Participants engaged for 106 seconds.
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46% of participants converted into leads.
The 'Dropper Game' campaign achieved impressive results, demonstrating its effectiveness in achieving the set objectives. The game recorded a 95% completion rate, indicating a high level of user engagement and satisfaction. On average, users spent around 106 seconds engaging with the game, showcasing the sustained interest in the campaign. Furthermore, the initiative successfully converted 46% of its participants into leads, illustrating its substantial impact on driving business results and enhancing the customer engagement strategy.
Keywords
KFC
BRAME
GAMIFICATION
INTERACTIVE MARKETING
LEAD CONVERSION
CUSTOMER ENGAGEMENT
DIGITAL STRATEGY
COMPETITIVE MARKET
DROPPER GAME
MACEDONIA
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