This platform helps transform your customers into enthusiastic advocates by engaging them in fun activities, offering rewards, and encouraging their interaction with your brand. It boosts social media presence, garners more product reviews, and increases customer referrals. Additionally, it aids in learning what your customers think, improves their journey with personalized support, and helps gather impactful customer stories.
These are public claims Blurbs AI believes to have been made by Influitive.
Advanced customer advocacy platform
Influitive claims that their modern engagement platform mobilizes customer advocates with powerful tools and expert services.
High ROI for clients
Influitive claims that Built Technologies experienced a363% ROI for closed-won opportunities using their platform.
Unlocks customer advocacy potential
Influitive claims that their AI agent Groovy revolutionizes customer engagement and support strategies for brands.
BRAND ENGAGEMENT
CUSTOMER LOYALTY
GAMIFICATION PLATFORM
LOYALTY EXPERIENCES
COMMUNITY
CUSTOMER ADVOCACY
GAMIFICATION TOOLS
COMMUNITY ENGAGEMENT
CUSTOMER LOYALTY PROGRAMS
CUSTOMER FEEDBACK COLLECTION
SOCIAL MEDIA AMPLIFICATION
CUSTOMER ONBOARDING
REFERRAL PROGRAM MANAGEMENT
CUSTOMER SUCCESS PLATFORM
BlurbSTAR Case Study
VMware & Influitive
VMware boosted loyalty by centralizing customer communities efficiently.
3x
Customer Engagement Boost
75%
Recruitment Target Exceeded
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Complex VMware Customer Communities Challenge
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Diverse product lines led to siloed communities.
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Customers frustrated with point redemption issues.
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Community management became inefficient and complex.
VMware, aglobal cloud computing company, had several disparate customer communities due to its diverse product lines and customer personas. Managing these siloed communities became cumbersome, leading to inefficiencies and user frustration. Customers engaged across multiple product lines faced difficulties in accumulating and redeeming community points in acentralized manner, posing challenges for community managers and advocates alike.
2.
Task
Unify and Revamp Community Engagement
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Consolidate 100+ community groups centrally.
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Survey customers to align on expectations.
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Establish a VIP tier for top advocates.
The goal was to consolidate VMware's multiple customer communities into acohesive, centralized loyalty and advocacy program. This entailed mapping over 100 community groups, understanding customer expectations through surveys, and obtaining executive buy-in for aunified strategy. The task involved transforming the customer experience with afocus on rewarding advocates meaningfully, creating acentralized loyalty program, and establishing aVIP tier within the Champions community.
3.
Action
Launch VMware Rewards and Champions
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Engaged Influitive to integrate rewards and gamification.
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Conducted workshops for stakeholder alignment.
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Launched new loyalty program with exclusive rewards.
VMware collaborated with Influitive to launch the VMware Rewards program and revamp the Champions community, incorporating gamification to make customer engagement rewarding and enjoyable. Influitive facilitated workshops with VMware's community leaders to align content with customer desires and strategize the transition process. The consolidated loyalty program rewarded continued support with unique experiences such as VMware training and certifications, fostering deeper advocate relationships.
4.
Result
Triple Engagement and Successful Onboarding
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Engagement tripled; targets exceeded by 75%.
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90% customer migration to new program.
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Strengthened relationships and feedback efficiency.
The consolidation and revamped loyalty program tripled customer engagement at VMware. The launch integrated Influitive as atrusted partner, exceeding recruitment goals for both Rewards and Champions programs by 75%. Customer feedback confirmed successful navigation of potential friction points, with over 90% of active customers migrating to the new program. The unified approach increased internal collaboration, expedited feedback loops, and strengthened VMware's customer relationships.
Keywords
CUSTOMER LOYALTY
ADVOCATE MARKETING
COMMUNITY ENGAGEMENT
VMWARE REWARDS
CUSTOMER ADVOCACY
INFLUITIVE INTEGRATION
GAMIFICATION STRATEGY
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