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Cataboom

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"Gamified marketing for brand engagement and loyalty."

Case Study
Frequently Asked Questions
The company provides gamified marketing solutions, focusing on engaging consumers through interactive campaigns. They offer a platform that enables brands to create digital experiences like sweepstakes and instant wins, aiming to boost customer interaction, loyalty, and acquisition. Their services increase social engagement, email click-through rates, and website traffic, using a variety of game templates requiring no coding. Comprehensive analytics help tailor strategies for optimal outcomes.
Cataboom Stated Claims
These are public claims Blurbs AI believes to have been made by Cataboom.
Proven engagement boost
CataBoom claims that their platform can increase social engagement by up to 2X through gamification solutions.
Cost-effective results
CataBoom claims that their solution can lead to a 90% decrease in acquisition costs by optimizing loyalty strategies.
Customization and flexibility
CataBoom claims that their Catapult platform offers over 200 game templates for creating tailored gamified experiences.
BRAND ENGAGEMENT
CUSTOMER LOYALTY
GAMIFICATION PLATFORM
LOYALTY EXPERIENCES
COMMUNITY
LOYALTY PROGRAMS
CUSTOMER ENGAGEMENT
PROMOTION CAMPAIGNS
PRIZING SOLUTIONS
BEHAVIORAL MARKETING
SWEEPSTAKES GAMES
INSTANT WIN GAMES
DIGITAL MARKETING
BlurbSTAR Case Study
Michaels & CataBoom
CataBoom enhances Michaels' loyalty with gamified engagement strategy.
2x
Surpassed new member goal
1.8x
Surpassed unique registration goal
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Challenge to Engage Loyalty Members
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Struggling with member engagement.
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Goal to amplify customer loyalty.
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Need for innovative solutions.
Michaels, a renowned retail company, was facing challenges with engaging its loyalty program members and increasing participation. The goal was to amplify loyalty by introducing innovative strategies that keep members active and invested in the brand. The need to enhance customer loyalty through engaging campaigns was critical for achieving long-term growth. Michaels wanted to offer members unique experiences that would encourage regular participation and ultimately boost loyalty. They sought to overcome barriers of customer engagement and acquisition through gamification, making the process entertaining and rewarding for their audience.
2.
Task
Develop Engaging Loyalty Campaign
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Design a captivating loyalty campaign.
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Attract new and existing members.
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Utilize CataBoom's gamification tools.
The task at hand was to design an engaging and effective loyalty campaign using CataBoom’s gamification platform. The campaign needed to not only attract new members but also enhance the engagement of existing ones. Michaels required a solution that capitalized on interactive mechanics to provide excitement and value. The primary task was to create a two-game campaign using MatchIt and SwipeIt game mechanics that would deliver rewards and keep members engaged. The campaign needed to be rolled out in a way that encourages daily interaction, providing instant gratification and the chance to win substantial prizes.
3.
Action
Implement Two-Game Campaign
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Implemented MatchIt and SwipeIt games.
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Daily play opportunities for rewards.
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Excitement and grand prize anticipation.
CataBoom partnered with Michaels to implement a two-game campaign that utilized their MatchIt and SwipeIt game mechanics. Each week, loyalty members were given the opportunity to play one game each day. This interaction model aimed to maximize retention and frequent participation by offering instant prizes, such as $50 Michaels Rewards Dollars, and the chance to win larger grand prizes of $1,000. By leveraging the excitement of immediate rewards and the anticipation of grand prizes, Michaels was able to drive daily engagement and increase brand loyalty. The campaign was designed to be simple to participate in while also being highly rewarding, thus addressing the primary task of member engagement and acquisition.
4.
Result
Exceeded Member Goals Significantly
→
Registration goal exceeded by 1.8x.
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New member goal exceeded 2x.
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Demonstrated effective gamification strategy.
The implementation of the two-game campaign yielded impressive results for Michaels. The unique registration goal was exceeded by 1.8 times, showcasing the campaign’s effectiveness in attracting participation from new and existing members. Additionally, the new member goal was surpassed by 2 times, indicating a significant boost in membership numbers. The success of this campaign illustrated how a well-designed gamification strategy can not only meet but exceed business objectives. Michaels was able to enhance its loyalty program effectively, increasing engagement and promoting customer retention, thereby achieving a high return on investment.
Keywords
MICHAELS REWARDS
CATABOOM
LOYALTY AMPLIFICATION
GAMIFICATION
ENGAGEMENT STRATEGY
CUSTOMER RETENTION
LOYALTY PROGRAM
INSTANT WIN
MATCHIT
SWIPEIT
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