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Wyng

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"Boosts customer interactions with personalized experiences."

Case Study
Frequently Asked Questions
This platform helps brands create personalized marketing campaigns that engage customers. It uses data to understand what individuals want, allowing companies to tailor experiences. It enhances overall customer interaction.
Wyng Stated Claims
These are public claims Blurbs AI believes to have been made by Wyng.
Highly engaging experiences
Wyng claims that their platform enables businesses to create digital experiences users eagerly engage with through gamification, rewards, and UGC.
Zero-party data collection
Wyng claims that they help companies collect zero-party data to personalize customer profiles and enhance marketing efforts.
No-code platform flexibility
Wyng claims that their platform allows marketers to build diverse digital experiences without the need for coding skills.
BlurbSTAR Case Study
L’Oréal UK & Wyng
Diagnostic quizzes increase sales through personalized experiences.
21%
Increase in Conversion Rate
134%
Increase in Average Order Value
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Understanding Skincare Routine Needs
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Combatting complex skincare routine challenges.
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Enhancing skincare personalization and sales.
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Leveraging dermatological insights for customer loyalty.
L’Oréal UK's Active Cosmetics Division faced the challenge of helping consumers customize their personal skincare routines. The goal was to ensure customers could identify necessary products based on personal characteristics like skin type and sensitivity. The company needed innovative solutions to engage users meaningfully while respecting data privacy. Collaborating with Wyng, L’Oréal aimed to combine cosmetic beauty with dermatological insights, thereby enhancing customer experience. This situation posed an opportunity to innovate in the beauty tech space.
2.
Task
Develop Engaging Diagnostic Quizzes
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Create engaging and informative quizzes.
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Capture high-quality zero-party data.
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Boost subscription and conversion metrics.
The task was to design diagnostic quizzes, enabling personalized skincare recommendations. Wyng needed to create intuitive micro-experiences, like the La Roche-Posay Skin Routine Finder, which seamlessly integrated into L’Oréal's digital ecosystem. These quizzes aimed to capture zero-party data while educating users about skincare. Additionally, the project sought to grow L’Oréal’s opt-in subscription base, promoting ongoing customer engagement and delivering value through personalized product suggestions. The intention was to boost key performance indicators for engagement and conversion rates.
3.
Action
Implement Interactive Skincare Quizzes
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Launch interactive and shoppable quizzes.
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Ensure data privacy compliance.
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Integrate seamless purchase pathways.
Wyng implemented diagnostic quizzes on L’Oréal UK’s landing pages and websites. The quizzes encouraged customers to share personal skin type and concerns, providing instant product recommendations tailored to their needs. With an inviting, polished design, the quizzes became shoppable moments, integrating immediate purchasing options. Wyng ensured data privacy, aligning interactions with GDPR standards. Quizzes gathered zero-party data, which customers willingly provided in exchange for a more customized experience, enriching both their knowledge and product interactions with the brand.
4.
Result
Boosted Engagement and Sales Success
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Achieved +134% Average Order Value increase.
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Achieved +21% conversion rate increase.
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Established a new standard in personalization.
The collaboration led to significant achievements. L’Oréal UK reported a +134% increase in Average Order Value (AOV) from the integration of these diagnostic quizzes. Conversion rates also saw a +21% improvement compared to overall site performance. Customers benefited from tailored skincare regimes, reinforcing L’Oréal’s position in beauty tech. The success spotlighted the role of zero-party data in creating value-driven, privacy-compliant customer experiences. This collaboration between L’Oréal and Wyng not only met but exceeded expectations, setting a new standard for personalization.
Keywords
DIAGNOSTIC QUIZZES
PERSONALIZED SKINCARE
BEAUTY TECH INNOVATION
ZERO-PARTY DATA
CUSTOMER ENGAGEMENT
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