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Declining online sales affected growth negatively.
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Low engagement due to non-personalized content.
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Integration issues limited operational efficiency.
Official Watches, a global leader in luxury watches based in London with over 30 employees, faced several significant challenges. Their online sales were declining, indicating a struggle to convert website visitors. Customer engagement was notably low, partly due to difficulty in delivering personalized content. Moreover, they faced integration issues with their existing e-commerce platform, which hindered efficiency and data flow. These challenges were critical and needed immediate attention to stimulate growth and boost sales.