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Epsilon

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"Driving results through personalized marketing technology."

Case Study
Frequently Asked Questions
This company specializes in using data-driven approaches to personalize marketing efforts for businesses. They offer tools for customer segmentation, measurement of marketing effectiveness, and multi-channel campaign execution aimed at better engagement and conversion rates.
Epsilon Stated Claims
These are public claims Blurbs AI believes to have been made by Epsilon.
Outcome-focused marketing superiority
Epsilon claims that they lead in outcome-based marketing strategies improving client campaign results.
Advanced data analytics technology
Epsilon claims that they use cutting-edge data analytics to ensure precise audience targeting.
Comprehensive personalization solutions
Epsilon claims that their personalization techniques increase customer engagement and conversion rates.
RETAIL MEDIA - #1122
DATA CLEAN ROOMS
AUDIENCE DATA
FULL CUSTOMER VIEW
CROSS-CHANNEL PERFORMNCE
OUTCOME BASED MARKETING
CUSTOMER DATA PLATFORM
DATA ANALYTICS
CONSUMER INSIGHTS
DIGITAL MARKETING
MARKETING AUTOMATION
DATA-DRIVEN MARKETING SOLUTIONS
DIGITAL MEDIA SOLUTIONS
PERSONALIZATION AT SCALE
EMAIL MARKETING SERVICES
CUSTOMER LOYALTY PROGRAMS
ETAIL WEST 2025
BlurbSTAR Case Study
Epsilon & McDonald's
Drive youth engagement through multichannel 'Famous Orders' campaign.
30%
Growth in guest counts
45%
Increase in digital engagement
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Youth Engagement and Digital Growth
β†’
Objective: Engage youth and drive digital growth.
β†’
Concept: Utilize cultural relevance across channels.
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Insight: Everybody has a unique McDonald's order.
McDonald’s recognized the importance of engaging a younger audience to cultivate a new generation of brand enthusiasts. Their goal was to appear in a culturally relevant way across various channels to drive digital adoption and increase guest counts. To achieve this, they leaned on the powerful insight that 'No matter how big or famous you are, everyone has a McDonald's order.' With this understanding, McDonald's sought the expertise of Epsilon to launch a unique and engaging multichannel campaign called 'Famous Orders.' The campaign aimed to capitalize on cultural relevance and digital engagement.
2.
Task
Launch 'Famous Orders' Campaign
β†’
Epsilon managed email and push notifications.
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Focus on personalization and interactivity.
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Goal: Align McDonald's with cultural icons.
Epsilon was tasked with managing and executing McDonald’s 'Famous Orders' campaign to maximize engagement through digital channels. The focus was on creating personalized and interactive experiences that resonated with both the digital-savvy younger demographic and long-time McDonald's aficionados. The task involved using email and push notification channels to create buzz around the campaign, support its launch, and sustain engagement through creative digital strategies. Epsilon’s role was pivotal in aligning the brand with cultural icons and maintaining the personal touch in communications.
3.
Action
Execute Multichannel Personalization
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Buzz generation through emails and notifications.
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Featured collaborations with celebrities.
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Maintained engagement post-launch with digital strategies.
Epsilon implemented a series of strategic actions to execute the 'Famous Orders' campaign. Initial efforts built buzz around the campaign through engaging email and push notifications. Epsilon crafted personalized experiences aligned with the authenticity desired by the youth audience. Celebrities like J Balvin, Travis Scott, and Saweetie were featured to draw attention and connect with the targeted demographic. Throughout the campaign, Epsilon continued to maintain engagement with innovative digital strategies, such as animated emails and interactive push notifications, ensuring sustained interest and digital activity beyond the promotional peak.
4.
Result
Exceeded Campaign Goals Successfully
β†’
Campaign exceeded McDonald's engagement goals.
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Significant increase in guest counts.
β†’
Successful cultural relevance with target audience.
The collaboration between McDonald's and Epsilon on the 'Famous Orders' campaign led to outstanding results. The strategic execution not only met but surpassed McDonald's engagement and digital adoption goals. The campaign significantly increased guest counts and cemented the brand's cultural relevance among a younger audience. Epsilon's efforts in managing and optimizing email and push notification channels played a crucial role in this success. Catherine Thacker, Director of CRM at McDonald’s, noted the campaign's performance as exceptional, acknowledging the thoughtful orchestration of an omnichannel customer experience that resonated well with their audience.
Keywords
MCDONALD'S MARKETING CAMPAIGN
YOUTH ENGAGEMENT STRATEGIES
DIGITAL ADOPTION
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