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OwnID

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"Biometric login for secure and seamless access."

Case Study
Frequently Asked Questions
This platform provides a way for users to log in without using passwords. Instead, it uses biometric methods like fingerprints or facial recognition. The service aims to improve user security and make the login process faster and easier. It can be integrated into existing systems, making it versatile for different business needs, especially in e-commerce.
OwnID Stated Claims
These are public claims Blurbs AI believes to have been made by OwnID.
Enhanced Security Standards
OwnID claims that their platform eliminates password-related risks, protecting customers from common online security threats.
Higher User Engagement
OwnID claims that their seamless biometric authentication increases customer logins, improving user engagement.
Improved Business ROI
OwnID claims that their passkey-first authentication boosts web conversion and creates a strong ROI for businesses.
PASSWORDLESS AUTHENTICATION
BIOMETRIC LOGIN SOLUTIONS
CUSTOMER IDENTITY MANAGEMENT
SECURE USER AUTHENTICATION
FRICTIONLESS USER EXPERIENCE
ETAIL WEST 2025
BIOMETRIC SECURITY
MULTI-FACTOR AUTHENTICATION
FRICTIONLESS CHECKOUT
CUSTOMER ENGAGEMENT
SECURITY THREAT PROTECTION
BlurbSTAR Case Study
Nescafé & OwnID
Nescafé boosts login rates with OwnID's passwordless solution.
45%
Great Stat
476K
Monthly sign-ins with OwnID
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
High Abandonment and Service Costs
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High registration abandonment rate was evident.
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Costly customer service inquiries increased.
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Poor customer experience needed improvement.
Nescafé, a major player in the global food and beverage industry, faced significant challenges with user registration processes on its multi-brand websites. The company observed a high abandonment rate during user registration, along with an overwhelming number of customer service inquiries related to account access issues. These issues not only increased the costs associated with customer support but also negatively impacted the overall customer journey and user experience. As part of their comprehensive customer identity strategy, Nescafé searched for innovative ways to simplify the registration and login process across their platforms to improve user satisfaction and reduce operational costs.
2.
Task
Need for Seamless User Experience
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Seamless integration a primary requirement.
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Password bottleneck needed elimination.
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Mobile and desktop experience optimized.
In order to address these challenges, Nescafé wanted to implement a solution that integrated seamlessly into their existing identity infrastructure without any major overhauls in their system. The goal was to deliver a frictionless user experience across both mobile and desktop platforms by eliminating passwords, which were identified as the primary bottleneck. The solution needed to be efficient, easy to integrate, and quick to deploy to minimize disruption across their various brand sites. Avoiding SMS-based OTPs and lengthy authentication procedures were critical, as the company sought a streamlined and secure alternative to traditional password-based systems.
3.
Action
Partnering with OwnID for Solution
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OwnID implemented for password elimination.
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Biometric passkeys encouraged user adoption.
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Rapid integration across selected sites.
To tackle these issues, Nescafé partnered with OwnID, leveraging their passwordless authentication platform. OwnID offered a front-end authentication layer that simplified the registration and login process by systematically driving users towards adopting passkeys, such as biometrics, eliminating the need for passwords completely. This plug-and-play solution, supported by pre-built connectors and flexible APIs, was quickly integrated into Nescafé’s existing systems. The ease of integration and rapid deployment allowed for a pilot launch across selected brand sites, enabling Nescafé to test the effectiveness of the solution without impacting the entire brand network.
4.
Result
Significant Increase in User Engagement
→
58% user preference for OwnID login.
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22% increase in user activity noted.
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45 websites added to the implementation.
The introduction of OwnID's passwordless authentication solution yielded impressive results for Nescafé. Within the first 60 days of implementation, over 58% of users preferred to log in or register using the OwnID platform rather than traditional passwords. This resulted in a notable 22% increase in identified user activity. The successful pilot led Nescafé to expand the technology to an additional 45 brand websites to further enhance user experience and engagement across their entire digital landscape. The initiative also reduced customer service calls significantly, lowering operational costs and boosting user satisfaction.
Keywords
PASSWORDLESS AUTHENTICATION
USER EXPERIENCE
LOGIN OPTIMIZATION
NESCAFé
BIOMETRICS
E-COMMERCE
DIGITAL TRANSFORMATION
CUSTOMER IDENTITY
SIGNUP IMPROVEMENT
OWNID INTEGRATION
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