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GAP needed to enhance digital customer experience.
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Faced declining basket sizes and conversion rates.
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Sought innovative techniques to engage online shoppers.
GAP, a renowned global retailer, faced the challenge of enhancing their digital customer experience to align with the demands of tech-savvy shoppers. Despite a strong brand presence and robust sales during daytime hours, GAP struggled with declining basket sizes and nighttime conversion slumps. Understanding the tech-oriented needs of their audience was crucial to maintaining their competitive edge. They needed an in-depth analysis and innovative solutions to boost engagement and conversions, especially during their off-peak hours.