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Rudderstack

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"Centralized platform for managing customer data efficiently."

Case Study
Frequently Asked Questions
This company offers a platform that helps organizations efficiently gather customer data from different sources, merge it into unified profiles, and activate these profiles to enhance marketing efforts. It simplifies data management, allowing companies to streamline operations and deliver improved customer experiences by offering tools for data collection, integration, and activation, thereby optimizing advertising efforts and reducing costs.
Rudderstack Stated Claims
These are public claims Blurbs AI believes to have been made by Rudderstack.
Centralized data integration
RudderStack claims that it eliminates expensive data wrangling by centralizing data collection and integration across all sources.
Real-time data activation
RudderStack claims that it provides real-time activation of customer data by syncing insights directly to business tools.
Compliance and compatibility
RudderStack claims that it simplifies compliance for GDPR, CCPA, and HIPAA while offering an open architecture for scalability.
IDENTITY RESOLUTION
RETARGETING
LOOK-A-LIKE MODELING
AUDIENCE BUILDING
COOKIELESS
CUSTOMER ACQUISITION
CUSTOMER DATA PLATFORM
EVENT STREAM PROCESSING
DATA INTEGRATION
REAL-TIME ACTIVATION
CUSTOMER 360
DATA PIPELINE MANAGEMENT
BlurbSTAR Case Study
MANSCAPED & fifty-five
RudderStack optimized MANSCAPED's data, boosting revenue and performance.
37%
Increase in revenue efficiency
162%
Revenue rise from Snap Ads
1.
Situation
Data Challenges And Inefficiencies
→
Faced slow site performance and inefficient ad spend
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Overridden engineering team with frequent custom development...
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Dual-phase approach to improve centralization and tracking
MANSCAPED, a personal care company specializing in male grooming products, faced numerous data-related challenges, notably in efficient ad spending and seamless site performance. The marketing team, working closely with advertising vendors, required robust customer data for segmentation and ad targeting. However, these data requirements necessitated custom development solutions, often overburdening their engineering team. This led to delayed innovation, prolonged response times for marketing requests, and ultimately impacted the user experience negatively, as loading multiple SDKs and pixels slowed down the site's page load times. To address these issues, MANSCAPED defined a dual-phase approach which involved moving ad tags server-side to centralize data collection and subsequently redefining the event tagging and tracking layer with advanced analytical tools to facilitate improved data handling.
2.
Task
Implement Unified Data Solution
→
Implement centralized data layer via RudderStack
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Optimize communication among stakeholders and systems
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Deploy advanced tracking and transformation capabilities
The primary task for MANSCAPED and its partner, fifty-five, was to efficiently implement a centralized and unified data layer using RudderStack. This entailed streamlining communication between marketing, engineering, and external consultants, ensuring seamless data flow across platforms. The aim was to resolve existing integration issues, enhance site performance, and optimize data collection processes without requiring constant updates and custom coding from the engineering team. Furthermore, integrating a robust event tracking system with specific focus on e-commerce activities and custom events, as well as deploying RudderStack's Transformation capabilities, was crucial for modifying data payloads in real-time and directing them to appropriate downstream destinations, all while upholding compliance and controlling associated costs.
3.
Action
Effective Implementation By Partner Fifty-five
→
Seamless RudderStack deployment coordinated by fifty-five
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Enhanced event capture with custom tracking plan
→
Transformations improved compliance and cost control
Guided by fifty-five, MANSCAPED initiated the deployment of RudderStack, seamlessly integrating a unified data approach. Fifty-five facilitated essential project management, streamlining communication through platforms like Slack for real-time sync among MANSCAPED, RudderStack, and their internal operations. They began by tailoring MANSCAPED’s e-commerce tracking plan with custom event capturing, crucial for understanding customer interactions. By leveraging RudderStack's Transformation feature, fifty-five enabled on-the-fly data payload modifications using custom scripts, ensuring strict compliance and precise cost control as data volumes scaled. This innovative application of integrations eliminated redundant event matching issues, particularly with Facebook Conversions API, drastically improving the match quality, boosting the marketing team’s agility by significantly freeing engineering resources and reducing the need for frontend code changes.
4.
Result
Increased Revenue And Ad Performance
→
37% revenue growth through improved platform management
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Significant reductions in CPA across Meta and TikTok
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162% revenue jump in Snap Ads due to optimized data
The strategic partnership with fifty-five and implementation of RudderStack produced tangible outcomes for MANSCAPED. Over a short span of six months, the company experienced a substantial 37% increase in revenue, credited to improved campaign management and expedited decision-making processes. The systematic movement of ad tags server-side led to notable enhancements in site performance, directly translating to better user experiences. Alongside this, MANSCAPED observed a 10% reduction in Meta CPA and a 29% decrease in TikTok CPA, reinforcing cost-efficiency in advertising. Additionally, revenue from Snap Ads miraculously soared by 162%. By harnessing a unified data layer, MANSCAPED and fifty-five not only bolstered event match quality and reduced CPA across various platforms but also established a trusted, centralized data collection system that effectively empowered future marketing decisions.
Keywords
MANSCAPED RUDDERSTACK CASE STUDY
RUDDERSTACK TRANSFORMATIONS
DATA INTEGRATION MARTECH
Rudderstack
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