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AB Tasty

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"Optimizes digital experiences with testing and personalization."

Case Study
Frequently Asked Questions
This company enhances digital experiences and conversions through experimentation and personalization, utilizing A/B testing, predictive recommendations, and AI-driven insights to tailor interactions across web and mobile platforms, ensuring impactful customer engagement.
AB Tasty Stated Claims
These are public claims Blurbs AI believes to have been made by AB Tasty.
Partners in digital transformation
AB Tasty claims that they play a critical role in innovative digital transformations, enabling faster innovation with reduced risk.
Feature-rich optimizational platform
AB Tasty claims that their robust platform offers a feature-rich solution that meets customer needs at a competitive price point.
Personalized customer journey expertise
AB Tasty claims that they drive engagement by tailoring interactive experiences to each individual's journey effectively.
A/B TESTING
FEATURE EXPERIMENTATION
CONTENT PERSONALIZATION
CUSTOMER JOURNEY OPTIMIZATION
AI-POWERED RECOMMENDATIONS
MULTI-CHANNEL EXPERIMENTATION
E-COMMERCE PERSONALIZATION
AI TECHNOLOGY INTEGRATIONS
GOOGLE CLOUD INTEGRATION
BlurbSTAR Case Study
Ulta Beauty & AB Tasty
Ulta's experiments boost revenue with AB Tasty's tools.
9%
Revenue Increase
15.1%
Increase in Add-to-Bag Clicks
1.
Situation
Ulta's Digital Transformation Vision
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Ulta aims to reimagine digital presence.
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Partnership leverages AB Tasty for transformation.
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Focus on innovation and personalization.
Ulta Beauty, the largest beauty retailer in the United States, embarked on a digital transformation aimed at becoming the most loved beauty destination and admired retailer. The company's vision involved enhancing the digital guest experience through a strategic collaboration with AB Tasty, aiming to reimagine its Digital Store. By focusing on core values such as innovation and personalization, Ulta sought a partner to help achieve a more agile, insight-driven approach. AB Tasty was selected to support Ulta Beauty's experimentation needs, elevating their guest's digital journey while cementing the company's position in an increasingly competitive market.
2.
Task
Optimization Task for Ulta's Team
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Task focused on guest experience improvement.
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Four key focus areas: conversion, personalization, discovery...
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Need for a data-driven experimentation culture.
Ulta Beauty's Digital Optimization Team (DOT) was tasked with improving the overall guest digital experience by leveraging a culture of experimentation built on data-driven insights. The team outlined key focus areas to drive their efforts, including conversion to engage guests better, personalization for one-to-one experiences, guided discovery for new products, and omnichannel initiatives to blend digital and physical interactions. This mission called for tools and strategies that can make experiments seamless, thereby enabling the team to elevate Ulta's digital platform to meet customer expectations and business objectives alike.
3.
Action
Implementation with AB Tasty Tools
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Executed innovative tests using AB Tasty.
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Reduced developer dependency, increasing agility.
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Implemented personalized overlays for engagement.
Utilizing AB Tasty's platform, Ulta's Digital Optimization team executed a series of innovative tests designed to align with the retailer's product roadmap and meet specific business goals. Integrating features like the social proof widget, and running multi-armed bandit tests, they minimized developer dependency and enhanced agility in experimentation. This approach allowed the team to fast-track testing setups, crucially reducing friction in user interactions and optimizing customer journeys. Additionally, the deployment of personalized overlays during shopping sessions drove engagement and actionable insights, which were pivotal in refining Ulta’s digital strategy.
4.
Result
Growth and Insight Achieved
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Ecommerce growth with increased testing frequency.
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Achieved 9% increase in revenue, 15.1% more clicks.
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Deepened understanding of guest behavior.
The collaboration between Ulta Beauty and AB Tasty resulted in significant ecommerce growth, with test frequency increasing from 20 to over 65 experiments annually. Noteworthy achievements included a 9% revenue boost, a 15.1% rise in 'add to bag' clicks, a 2.3% lift in conversion rate, and an 11.5% increase in bag views. These results underscored the effectiveness of AB Tasty's solutions in improving business metrics and deepening insights into guest behaviors. With more than 95% of Ulta's sales occurring through their loyalty program, fueled by a mobile-driven strategy, the partnership has laid a robust foundation for continued digital innovation.
Keywords
ULTA BEAUTY DIGITAL TRANSFORMATION
AB TASTY EXPERIMENTATION
E-COMMERCE OPTIMIZATION
DIGITAL GUEST EXPERIENCE
PERSONALIZATION STRATEGY
A/B TESTING BENEFITS
AB Tasty
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