→
Experiment 1: Mobile optimization with banners.
→
Experiment 2: Redesign with reviews and highlights.
→
CustomFit.ai enabled personalized content delivery.
Kapiva utilized CustomFit.ai for two experiments focused on personalization. In Experiment 1, a mobile-friendly banner was added to product pages, while Experiment 2 included redesign efforts using ratings, concise descriptions, and social proof. These changes were strategically implemented to capture user attention, adapt to user-specific needs, and drive higher interactions with key calls to action. Custom Fit tools facilitated user-centered design changes.