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Disco

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"Shopify post-purchase ads connecting complementary brands."

Case Study
Frequently Asked Questions
This company offers a solution for Shopify brands to boost revenue post-purchase by connecting them with complementary brands. By displaying product recommendations to customers just after purchase, brands can drive additional sales. The platform leverages data insights, providing a deeper understanding of consumer behaviors and identifying potential brand partnerships. This collective approach enhances growth among participating brands.
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Disco Stated Claims
These are public claims Blurbs AI believes to have been made by Disco.
Drives incremental revenue
Disco claims that you can drive 1% incremental revenue with DiscoFeed after purchase by suggesting your products to customers.
High customer crossover
Disco claims that it reveals which brands share high customer overlap with you, allowing better marketing strategies.
Wide partnership opportunities
Disco claims that it connects brands with hundreds of partnership opportunities through its community network.
POST PURCHASE ADS
SHOPIFY INTEGRATION
CUSTOMER INSIGHTS
BRAND COLLABORATION
REVENUE OPTIMIZATION
CROSS BRAND PROMOTION
CONVERSION TRACKING
POST-PURCHASE ADVERTISING
RETAIL MEDIA NETWORKS
PREMIUM BRAND PARTNERSHIPS
CUSTOMER ACQUISITION STRATEGIES
E-COMMERCE MONETIZATION SOLUTIONS
ETAIL WEST 2025
BlurbSTAR Case Study
Cuts Clothing & Disco
DiscoFeed maximizes revenue with effective, cost-efficient targeting.
1%
Incremental revenue from DiscoFeed
45%
Five-figure monthly sales boost
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Cutting through advertising noise
→
Cuts struggled with saturated Meta audiences
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Traditional advertising costs were rising
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Sought new customer acquisition avenues
Cuts Clothing, a contemporary fashion brand known for its minimalist and premium-quality apparel, particularly faced a saturation issue with their traditional advertising channels. Over the years, the reliability of Meta conversion campaigns had waned due to audience saturation, leading to diminishing returns and rising acquisition costs. This common e-commerce challenge compelled Cuts to seek alternative channels for customer acquisition that could effectively augment their existing marketing mix. Addressing this situation required innovative solutions beyond traditional methods to boost their effectiveness.
2.
Task
Find innovative marketing channels
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Explore new customer acquisition channels
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Enhance marketing mix efficiency
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Maintain cost-effectiveness and scalability
The primary task for Cuts was to identify and implement new customer acquisition channels that would effectively complement their existing marketing efforts. They needed a channel that allowed them to reach untapped audiences without the inefficiencies of saturated networks. Moreover, any new approach had to be both scalable and capable of driving sustainable growth. Nathan Yick, Senior Growth Manager at Cuts, recognized the need to explore less conventional methods to boost customer outreach while maintaining cost-effectiveness. This led to the exploration of post-purchase advertising strategies to effectively connect with potential customers.
3.
Action
Utilize Disco for targeted outreach
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Implemented DiscoFeed for post-purchase ads
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Allowed for autonomous, efficient operations
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Targeted likely converters with product recommendations
Nathan Yick took decisive action by implementing DiscoFeed, a post-purchase ad network designed to enhance customer reach through strategic product recommendations. With DiscoFeed, Cuts was able to leverage a shopper's purchase history to target products at the most likely converters, effectively circumventing traditional advertising limitations. By allowing DiscoFeed to operate autonomously in the background, Cuts optimized their marketing strategy with minimal effort, redirecting focus to more intensive channels. This innovative approach enabled Cuts to engage with new customer segments, particularly luxury shoppers, while ensuring that their spending was directly linked to conversions rather than clicks or impressions alone.
4.
Result
Achieved significant revenue growth
→
Five-figure increase in monthly sales
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Cost-effective with payment per conversion
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Attracted a new segment of luxury shoppers
The strategic integration of DiscoFeed resulted in a remarkable boost in sales for Cuts, marking a significant triumph in their advertising efforts. In just two months, Cuts experienced a five-figure increase in monthly sales, attributing this achievement to Disco's effective targeting and cost-efficient model. Unlike traditional methods, Cuts only paid for actual conversions, ensuring optimal ad spend with minimal guesswork. This not only made the campaign on Disco highly cost-effective but also unlocked a new segment of luxury shoppers, further diversifying their customer base and enhancing revenue streams. Such a successful outcome demonstrated the effectiveness of strategic post-purchase advertising.
Keywords
DISCOFEED
CUSTOMER ACQUISITION
POST-PURCHASE ADVERTISING
E-COMMERCE GROWTH
LUXURY SHOPPERS
TARGETED MARKETING
CONVERSION OPTIMIZATION
ROI IMPROVEMENT
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20 Frequently Asked Questions
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