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Australian dollars only curbed international sales.
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High shipping costs deterred global customers.
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Limited payment options hindered seamless transactions.
St. Agni, an Australian fashion brand known for its minimalist aesthetic, identified the growth potential of expanding their e-commerce reach internationally. However, they faced significant roadblocks in providing international customers with a seamless shopping experience. Their existing setup allowed only Australian dollar transactions, lacked price transparency, imposed high shipping costs, and offered limited payment options. Such limitations led to poor customer satisfaction and missed opportunities for growth in international markets.