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NewStore

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"Mobile-first platform for omnichannel retail experiences."

Case Study
Frequently Asked Questions
This company provides a comprehensive platform for retailers to offer unified shopping experiences. It integrates in-store, online, and mobile touchpoints, enhancing customer engagement and boosting sales. The platform supports inventory management, order processing, and clienteling features. Additionally, developers access robust APIs for creating custom solutions, all leading to better store operations and enriched consumer interactions.
NewStore Stated Claims
These are public claims Blurbs AI believes to have been made by NewStore.
Omnichannel Excellence Drives ROI
NewStore claims that its platform offers a mobile-first shopping experience, increasing ROI across digital and physical retail touchpoints.
Superior Clienteling Enhances Sales
NewStore claims that its clienteling tools lead to better in-store sales, higher conversion rates, and improved average order values.
Seamless App Experience Elevates UX
NewStore claims that its shopping apps have high user ratings and conversion rates, thanks to a focus on quality UX and detail.
OMNICHNNEL ORDER MANAGEMENT
INVENTORY MANAGEMENT
OMNICHANNEL MANAGEMENT
UNIFIED COMMERCE
TAILORED EXPERIENCES
SHOPTALK SPRING '25
BlurbSTAR Case Study
Clarks & NewStore
Digital transformation enhanced Clarks' global retail brand experience.
100
Markets served globally
45%
Improved operational efficiency
1.
Situation
Legacy Systems Impeded Retail Efficiency
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Clarks' systems were significantly outdated and non-complian...
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POS systems over 20 years old limited retail competitiveness...
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Transition initiated to transform infrastructure via cloud t...
Clarks, a longstanding pioneer in shoemaking since 1825, recognized the need to overhaul its legacy technology infrastructure. Operating in over 100 markets worldwide, Clarks had a network of 512 stores across Europe, North America, and the UK. However, their outdated systems, including 20-year-old POS systems, were hindering competitiveness in the modern retail landscape. Recognizing the impending end-of-life status of their systems and compliance issues, Clarks initiated a digital transformation in 2022, pivoting from on-premises systems to cloud-based solutions, driven by MACH principles.
2.
Task
Select a Future-Ready Tech Platform
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Clarks sought a tech partner for modernization.
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NewStore’s platform chosen for its cloud-based architecture.
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Requirement for reduced Total Cost of Ownership.
Clarks needed to find a technology partner that could facilitate their shift to a modernized, cloud-based infrastructure. After a thorough evaluation, the company chose NewStore’s MACH-certified Unified Commerce Platform for its cloud-based SaaS solution and microservices-driven architecture. This strategic partnership was expected to address Clarks’ retail technology needs, enhance interoperability, and support an aggressive implementation timeline. Additionally, NewStore was tasked with ensuring a reduction in the Total Cost of Ownership while providing comprehensive solutions that would support Clarks' global operations.
3.
Action
Seamless Integration via AbsoluteLabs
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AbsoluteLabs ensured successful tech integration.
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NewStore platform capabilities fully utilized.
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Omnichannel customer experience effectively unified.
To ensure successful transformation, NewStore teamed up with AbsoluteLabs, a renowned systems integrator, to integrate Clarks’ new retail technology. AbsoluteLabs played a pivotal role in establishing NewStore as the central truth for Clarks’ retail operations. Through this collaborative effort, Clarks harnessed the full potential of the platform, which encompassed omnichannel capabilities such as BOPIS, BORIS, endless aisle, and store fulfillment. The seamless integration empowered Clarks to deliver a unified and efficient customer experience across all retail channels, reinforcing its market leadership.
4.
Result
Successful Global Rollout and Satisfaction Boost
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Platform deployed successfully across 512 stores.
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Staff easily adapted to the intuitive system.
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Regular updates maintain technological leadership.
The deployment of NewStore’s Unified Commerce Platform, integrated with AbsoluteLabs' expertise, transformed Clarks’ global retail framework. The system was rolled out successfully across all 512 locations, meeting the stringent implementation schedule. The modern, agile infrastructure greatly enhanced in-store operations, empowering associates to engage customers with improved mobility. The intuitive platform was easily adopted by staff, leading to higher customer satisfaction and stronger customer-employee interactions. Regular updates from NewStore’s SaaS model kept Clarks ahead technologically, streamlining operations and enabling continuous evolution in line with market demands.
Keywords
DIGITAL TRANSFORMATION
CLOUD-BASED INFRASTRUCTURE
UNIFIED COMMERCE PLATFORM
OMNICHANNEL RETAIL
POINT-OF-SALE SYSTEMS
ENDLESS AISLE
CUSTOMER ENGAGEMENT
RETAIL TECHNOLOGY
MACH PRINCIPLES
SYSTEMS INTEGRATION
NewStore
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