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Sendlane

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"Unified email, SMS marketing, reviews, and forms."

Case Study
Frequently Asked Questions
This company provides a unified platform combining email, SMS, review collection, and forms to enhance eCommerce sales. They focus on personalized customer engagement, integrated support, and centralized data management to improve retention. The solutions facilitate increased click-through rates and revenue generation by automating tasks and consolidating analytics for effective marketing strategies.
Sendlane Stated Claims
These are public claims Blurbs AI believes to have been made by Sendlane.
True unification of services
Sendlane claims that they offer a true unification of email, SMS, reviews, and forms into one platform, supporting holistic management.
Exceptional customer support
Sendlane claims that their customer support team offers real-time, personalized support without relying on chatbots or auto-responses.
Centralized customer data
Sendlane claims that their platform unifies and centralizes customer data across channels for smarter, strategic decision-making.
EMAIL MARKETING AUTOMATION
CUSTOMER RELATIONSHIP MANAGEMENT
BEHAVIORAL-BASED MESSAGING
E-COMMERCE EMAIL CAMPAIGNS
MARKETING ANALYTICS PLATFORM
ETAIL WEST 2025
BlurbSTAR Case Study
The Fresh Chile Co. & Sendlane
Unified Sendlane boosts Fresh Chile's revenue and efficiency.
20%
Increase in Average Order Value (AOV)
35%
Increase in Email Attributed Revenue
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Chris Seeks Unified MarTech Solution
→
Chris faced challenges with multiple disjointed platforms.
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Klaviyo's customer support was inadequate.
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Sought a single platform for all marketing efforts.
Chris Lang, owner of The Fresh Chile Co., was operating a one-man marketing team and struggled with managing multiple platforms like Klaviyo for email marketing, Okendo for reviews, and Via for SMS. The lack of integration between these tools led to inefficiencies, scattered data, and unsatisfactory customer support from Klaviyo, which failed to provide relationship-focused assistance. Frustrated by the fragmented platforms and lack of sufficient support, Chris decided to find a solution that would unify his marketing channels under one roof, streamline operations, and deliver proactive, exceptional customer service.
2.
Task
Consolidate Marketing Tools Into One
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Integrate email, SMS, and reviews in one platform.
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Ensure proactive support and updates.
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Reduce costs and streamline management.
The task was to consolidate the marketing operations of The Fresh Chile Co. by integrating email marketing, SMS, and reviews onto a single, efficient platform. This would not only streamline management but also ensure more consistent and effective marketing communications. The essential criteria included excellent customer support, proactive updates, and tools that would empower Chris to drive more sales. Chris aimed to reduce the complexity of having to juggle several customer support teams while also cutting down on unnecessary costs associated with running multiple independent platforms.
3.
Action
Switched To Sendlane Solution
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Transitioned from Klaviyo to Sendlane.
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Unified marketing channels in one platform.
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Gained proactive support and cost efficiency.
Chris Lang transitioned The Fresh Chile Co.'s marketing operations from Klaviyo to Sendlane. This move enabled him to unify email, SMS, and reviews into a seamless platform, effectively tackling the inefficiencies he faced previously. Sendlane provided an exceptional customer service experience with dedicated support through a Slack channel. Moreover, the platform offered proactive product updates, keeping Chris informed of new opportunities to enhance sales. The single-platform solution from Sendlane immediately resulted in significant cost savings and greater operational efficiency, helping Chris focus more effectively on growing the business.
4.
Result
Significant Revenue And APS Growth
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Achieved a 35% increase in email revenue.
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Increased Average Order Value by 20%.
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Saved $24,000 annually in costs.
After migrating to Sendlane, The Fresh Chile Co. experienced substantial improvements in both financial and operational aspects. Notably, they achieved a 35% increase in revenue attributed to email marketing, complemented by a 20% rise in the Average Order Value (AOV). Financially, Chris realized a cost saving of $24,000 annually. In addition to financial benefits, the unified platform provided by Sendlane aided in enhancing email deliverability rates, allowing the company to better achieve its goal of promoting Hatch chile products. Sendlane's platform proved user-friendly, even for a single-person marketing team, embodying a true partnership for business growth.
Keywords
EMAIL MARKETING
SMS MARKETING
UNIFIED MARKETING PLATFORM
CUSTOMER SUPPORT
REVENUE GROWTH
SENDLANE
THE FRESH CHILE CO.
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