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DashSocial

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"Manages social media with AI-driven insights."

Case Study
Frequently Asked Questions
The company offers a cloud platform that optimizes social media management through tools that predict content performance, streamline scheduling, and enhance engagement. It manages influencer programs, provides insights on analytics, and utilizes AI to automate tasks, aiming to improve efficiency and engagement. It integrates social listening and commerce to convert followers into customers seamlessly.
DashSocial Stated Claims
These are public claims Blurbs AI believes to have been made by DashSocial.
AI Performance Predictions
Dash Social claims that using Vision AI boosts social media engagement by 65% with precise performance analysis.
Time-Saving Management
Dash Social claims that their intuitive software saves users up to 10 hours a week with streamlined social media management.
Influencer Marketing Power
Dash Social claims that they maximize the power of influencer marketing with tools for end-to-end program management.
CONTENT PERFORMANCE
CREATOR MANAGEMENT
SOCIAL ANALYTICS
SOCIAL MONITORING
SOCIAL LISTENING
SHOPTALK SPRING '25
BlurbSTAR Case Study
Wayfair Professional & Dash Social
Wayfair achieved exceptional growth through genuine B2B social engagement.
866%
Video Play Increase
2,757%
Engagement Surge
1.
Situation
Wayfair's B2B Social Challenge
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Wayfair faced challenges in B2B engagement.
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Traditional corporate strategies were seen as ineffective.
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Partnership with Dash Social sought for innovation.
Wayfair Professional, aiming to revitalize its B2B social strategy, faced the challenge of engaging a broad audience within interior design and commercial spaces while operating in a typically corporate B2B marketing environment. Recognizing the limitations of traditional B2B approaches, the team sought to create a more personal and community-driven connection with their audience. With the increasing importance of social presence in influencing purchasing decisions, Wayfair Professional decided to partner with Dash Social to redefine its social media strategy. By leveraging insights and innovative tools offered by Dash Social, Wayfair Professional aimed to humanize its brand and establish authentic relationships with its audience across all social channels.
2.
Task
Develop Human-Centered Strategy
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Create engaging, non-promotional content.
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Build the Tastemakers creator community.
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Utilize Dash Social tools for strategy.
The primary task was to transform Wayfair Professional's social media presence into a relatable and human-centered experience. Their objective was to craft a strategy that emphasized engaging content filled with personality and relatability. It involved focusing on non-promotional storytelling and creating shareable moments that resonated with their diverse audience, particularly interior designers. Additionally, the task extended to establishing a strong creator community, the Tastemakers, to foster deeper connections and promote content organically. Wayfair Professional utilized Dash Social's features to predict and optimize content performance, streamline workflows, and enhance community engagement effectively. This shift was crucial to moving away from a merely promotional tool to becoming a platform for community-building and brand advocacy.
3.
Action
Executing Strategy with Dash Social
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Utilized Vision AI for content insights.
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Prioritized real-time social listening.
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Focused on shareable and relevant content.
Wayfair Professional implemented its renewed social strategy by leveraging various features of the Dash Social platform. They adopted Vision AI for content performance prediction and engaged in active social listening to tap into real-time trends. This allowed them to deliver content with high relevance and resonance. The team focused on shareable design trends and behind-the-scenes content, transforming their social channels into extensions of Wayfair Professional's vibrant brand identity. Dash Social's Scheduler and creator management facilities also played a critical role in organizing and publishing content efficiently. By tracking user-generated content and nurturing the Tastemakers community, Wayfair Professional fostered an environment of authentic interaction and long-term brand loyalty.
4.
Result
Remarkable Engagement Growth
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Achieved 866% video play increase.
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Engagements surged by 2,757%.
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Set a new standard in B2B marketing.
The impact of the revamped strategy was tangible and substantial. Wayfair Professional achieved remarkable growth across its social media metrics: an 866% increase in video plays, a 2,757% surge in engagements, and a 304% rise in impressions when comparing 2024 to 2023 on Instagram. Their commitment to humanizing the brand transformed social engagement into sustained community growth and brand advocacy. By embracing a more organic, conversational style and prioritizing shareability, Wayfair Professional not only improved its social media performance but also set a new standard for B2B marketing by demonstrating the powerful influence of nurturing genuine connections and community involvement.
Keywords
WAYFAIR PROFESSIONAL
DASH SOCIAL
B2B SOCIAL STRATEGY
VISION AI
COMMUNITY ENGAGEMENT
HUMAN-FIRST STORYTELLING
UGC
PINTEREST STRATEGY
TASTEMAKERS COMMUNITY
DashSocial
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