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Aussie Select pioneers ready-to-eat lamb products.
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Quality assurance spans from sourcing to delivery.
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Startups face high financial risks with innovations.
Aussie Select entered the specialty meat market as America's first widely available ready-to-eat lamb company, offering premium lamb charcuterie products. This innovative approach in the food industry came with the challenge of ensuring product quality from sourcing to delivery, a crucial factor for customer satisfaction. As a startup, they faced financial risks typical of launching novel products, and maintaining premium quality was paramount.