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Artisan brand soared in popularity.
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Return processing time reached 80 hours weekly.
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Strain impacted operational capacity.
Charix, an artisan shoe brand known for its classic yet modern footwear made by skilled Turkish craftsmen, faced a challenge. As the brand gained popularity through digital marketing channels, including social media and email, sales surged. However, this success brought a significant amount of returns, which overwhelmed the small team. The time spent on return merchandise authorization (RMA) processing soared from 15 hours per week to 80 hours per week by 2023. This excessive workload was unsustainable, straining resources and detracting from strategic business goals.