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High 3PL fees reduced profits.
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Delivery logistics hindered customer reach.
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Partnership with Nash was necessary.
Sticky Rice, a Northern Thai cuisine restaurant in Chicago, found itself struggling to manage delivery costs and logistics effectively. Their reliance on third-party logistics providers (3PLs) emerged as a significant challenge, with high commissions cutting into profits and making financial forecasting difficult. As the restaurant expanded its customer base, reaching beyond its immediate vicinity became essential, yet it remained an impediment due to limited in-house delivery capabilities. At this stage, entering a partnership with Nash became a crucial solution in addressing these operational limitations and financial hurdles.