This company allows individuals to earn rewards by promoting brands they already use. Users share their authentic experiences and content, which brands find more valuable than traditional advertising. By leveraging real customer opinions, individuals receive financial returns without the hassle of negotiating brand deals. The platform simplifies the whole process, making it an easy source of passive income for content creators and genuine advocates.
These are public claims Blurbs AI believes to have been made by Kale.
Authenticity through user purchases
Kale claims that their approach is authentic because creators post about brands they already buy from.
Ease of earning income
Kale claims that it's super easy for passive income, eliminating the hassle with brand deals.
Streamlined user process
Kale claims that their process is streamlined and very easy for users.
USER GENERATED CONTENT
INFLUENCER MARKETING
REWARD PROGRAMS
BRAND PARTNERSHIPS
CONTENT MONETIZATION
BlurbSTAR Case Study
Kale & OLIPOP
Shift focus from influencers to engaging real customers.
73%
Decrease in customer acquisition costs.
225%
Increase in tagged social media videos.
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Brands Shift Toward Real Customers
→
Shift marketing from influencers to customers.
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Challenge diminishing returns from expensive influencer camp...
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Brands needed authentic and impactful strategies.
Kale aimed to revolutionize brand marketing by shifting brand focus from paying large sums to prominent influencers toward engaging real customers. The challenge was the over-reliance on influencers, leading to expensive marketing strategies with diminishing returns. Brands like OLIPOP and Häagen-Dazs needed more authentic and impactful marketing strategies. Traditional marketing approaches often resulted in less consumer-driven interaction, weakening consumer trust and engagement.
2.
Task
Enhance Customer-Driven Marketing
→
Engage real customers, activate UGC.
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Replace influencers with customer challenges.
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Reduce costs, increase engagement and UGC.
Kale had to devise away for brands to engage with hundreds of actual customers instead of just one famous influencer. They aimed to encourage purchases followed by discussions, leveraging the power of user-generated content (UGC). The task was not only to increase tagged videos by asignificant percentage but also to reduce the costs associated with influencer marketing by activating anetwork of enthusiastic consumers.
3.
Action
Launch Customer Challenges
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Turn brand priorities into challenges.
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Create and manage UGC efficiently.
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Own content rights; real-time metrics.
Kale implemented astrategic approach where they transformed brand priorities into customer challenges, fostering user interactions on TikTok and Instagram. These challenges were based on memorable brand moments, resulting in dynamic payouts based on content quality and engagement. By providing real-time metrics and ensuring brands owned content rights from the outset, Kale created astreamlined process for brands to manage UGC, allowing for immediate impact evaluation and iterative marketing improvements.
4.
Result
Increased Engagement, Reduced Costs
→
225% increased tagged social media videos.
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Surpassed revenue goals, reduced CAC.
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Saved $40,000 monthly, 120 hours weekly.
The result was a225% increase in tagged videos on social media platforms, allowing brands like OLIPOP to surpass their Q1 revenue goals by 50%. Additionally, there was a73% decrease in customer acquisition costs (CAC), and brands were able to save over $40,000 monthly while also reducing the time spent on content acquisition by 120 hours weekly. This demonstrated the significant cost-effectiveness and efficiency gains from shifting focus to customer-driven marketing.
My
Blurbs
